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SearchDay | The Geometry of SEM — What’s your Angle?
Today's search engine marketing news and opinion: The Geometry of SEM -- What's your Angle?; Tin Foil Hat? I Have Mine On; AdWords API…
The Geometry of SEM — What’s your Angle?
When you're competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out?…
Tin Foil Hat? I Have Mine On
Google's intentions are good, but we must also remember that they aren't in the business of helping your Web site rank highly in Google.…
Google Translate Adds 11 Languages
Google has added 11 languages to its Translate product. They are: Catalan Filipino Hebrew Indonesian Latvian Lithuanian Serbian Slovak Slovenian Ukrainian Vietnamese The total…
Searching for Healthcare: How Online Communities are Changing the Face of Medicine
The New York Times has a great article about using the internet for information on medical conditions, including how search is involved in the…
WebTrends Releases New Online Analytics Tool
WebTrends is rolling out a new feature to help web markters and developers track specific analytics. The tool is called TagBuilder. It’s online, it’s…
Search Engine Marketing Inc. (Second Edition) Is Hot Off The Press
Run, don’t walk, to your favorite bookstore and pick up a copy of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web…
Yahoo Also Launches Site Defending Search Ad Deal with Google
Last week, Google launched a site that explained what they feel are the facts behind their search advertising agreement with Yahoo. Now, Yahoo is…
AdWords API Gets Local Database Sync Update
Google has launched AdWords API Local Database Sync. This allows you to run reports, store them in a local database, and then query that…
SEW Experts: The Geometry of SEM — What’s your Angle?
When you’re competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out?…
SEW Experts: Tin Foil Hat? I Have Mine On
Google’s intentions are good, but we must also remember that they aren’t in the business of helping your Web site rank highly in Google.…
SearchDay | Judging PPC Performance
Today's search engine marketing news and opinion: Judging PPC Performance: Focus on Conversions; Yahoo's Decker Defends Search Ad Deal with Google; Americans Expect Companies…
Judging PPC Performance: Focus on Conversions
Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that…
Google Wants Government on Its Client Roster
Google has opened a new office in Reston, Virginia and staffed it with sales people tasked with getting their products used in the government.…
93% of Americans Expect Companies to Have Social Media Presence
A new study is showing that 93% of Americans expect companies to have a presence in social media. 85% say companies should interact with…
Yahoo’s Sue Decker Weighs In on the Defense of the Search Ad Deal with Google
Yahoo President Sue Decker took to the Yahoo Anecdotal blog to defend the search advertising deal her company struck with Google a few months…
SEW Experts: Judging PPC Performance: Focus on Conversions
Knowing how and when to make decisions about your PPC campaign’s keyword and ad performance can make or break your campaign. In today’s Profitable…
SearchDay | Common Problems with 404 Error Pages
Today's search engine marketing news and opinion: Common Problems with 404 Error Pages; The Universal Mastery of Video Content; When will ROBO's Time Come?;…
Common Problems with 404 Error Pages
Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but…
The Universal Mastery of Video Content
Video listings cause us to reexamine the way we've traditionally viewed search engines, and this is simply part of the natural progression. After all,…