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A 6 Step Process for Keyword Research
Any good SEO campaign starts with proper keyword identification and categorization. The following keyword research process will provide a good structure and solid foundation…
8 Experiments to Restore Your Faith in PPC Ad Testing
With positive vibes and a boatload of testing and optimization tips and tricks, nothing should stop you from starting a test today. Check out…
Analyzing the Investment Market Using External Data
The connection between the data and your wallet is not always as straightforward as it could be. Let’s take a look at a real-life…
Foursquare Adds Local Updates From Businesses
Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or liked it…
Unruly Unveils Brand Tracker Interactive Infographic for London Olympics
Unruly Media's Brand Tracker interactive infographic tracks which of the official sponsors of the London 2012 Olympics are generating the most social video buzz.…
How To Write the Best PPC Ad Copy & Beat Your Competitors
While you can to design systems that allow you to create the best ad copy by constantly split testing, it's much easier to shortcut…
How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People
If you can stand out by creating great content and essentially pitch to more than 5 million potential customers with a single online video…
Localizing Mobile Ad Campaigns: A Conversation with YP
David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad units mean…
Google Reports $12.2 Billion in Q2 2012 Revenue, 35% YoY Growth
Google revenues topped $10 billion for the third quarter in a row, up 15 percent from the $10.65 billion reported in Q1 2012. The…
Writing for Search Engines
There is a wide array of uses for content to improve your search engine rankings or just add new traffic to your site. Here's…