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Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer
As consumers find products, styles and trends online, how can brands take advantage? What tools are at brands’ disposal? How can brands more effectively…
6 Reasons You Should Stay With Your Current Small Business SEM Provider
If your current SEM team exhibits these six traits - even when frustrations are high and the value proposition is in question - you…
Google Sunsets ‘Old’ Analytics Reports
Google Analytics announced in a blog post that v4 is no more. Starting today consumers will see only the new version - v5, which…
5 Ways to Boost B2B Conversions
Put yourself in your prospects' shoes and ask: what are they going to be worried about? Is it implementation? Price? A missing feature? How…
4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences
Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Developers can avoid the noise by following these…
Search Marketing Olympics: Chasing Gold Rankings
As search marketers begin to flex their muscles, stretch, and prepare for new events in the Search Marketing Olympics, it’s vital to optimize across…
Semantic Search: The Eagle Has Landed
Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your…
Why Tablets Should be a Core Component of Your Paid Search Strategy
Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet…
Social Network Visibility in the SERPs for Personal Brand Searches [Study]
Earlier this year we analyzed how social networks appear in the search results for 500 of the world’s top tech writers. Given Google’s continuous…
AdWords for Video: The Good & The Bad From a Video Ad Junkie
To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the spike strip.…