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YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing
YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to…
Manage to PPC Success Metrics, But Don’t Lose Your Humanity
Absolutely manage to your success metrics: CTR, conversion rate, CPA, CPC, ROI and anything else that drives your business. However, don’t lose sight that…
Facebook Removing Fake Likes
The social network said that it has increased its use of automated tools which can detect and remove fraudulent "Likes". Facebook's effort will include…
Twitter Advertisers Gain Interest-Based Targeting
Twitter has enhanced its paid products for advertisers with a new targeting option that includes more than 350 interests. Brands can now target their…
Keeping Competitive Analysis Healthy
Whether you’re launching a new vertical or trying to dominate a small niche, analyzing your competitors is crucial. Healthy competitive analysis provides ideas for…
Bing Adds Facebook Photo Search
Remember that cool photo your friend shared on Facebook last week? Can't find all his pictures from last week's party? It's no longer a…
How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content
Buzzman, an interactive agency from Paris, talked candidly with Search Engine Watch about the secrets of their success in promoting Tipp-Ex, a brand of…
Maria Montessori Google Doodle: How Montessori Education ‘Programmed’ Google’s Founders
Maria Montessori, the Italian educator best known for creating an educational model that essentially allows children freedom to learn and create independently, is the…
How to Create a Successful Global PPC Campaign
Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new…
How to Leverage Consumer Intent to Maximize PPC Performance
Understanding consumer intent and tying those intentions to specific content and KPIs helps attract additional searches, create relationships with new prospects, and grow the…