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How to Make Call to Actions More Effective
CTAs tend to perform differently across verticals –there is not a one-size fits-all approach for selecting the highest performers. Keeping an eye on CTAs…
Back to School for Search Marketers
Now that summer vacation is behind us, a busy Q4 lies ahead. For search marketers, it's a good time to make sure your PPC…
A Nexus 7 Ad? On Google’s Home Page? Blasphemy!
Apparently Google jumped the shark this week, punched some nuns in the face, and clubbed some baby seals by introducing an obtrusive new element…
How to Create a Content Calendar to Correlate SEO Results
You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let others take…
Can Anyone Stop the Amazon SEM Machine?
If you’re spending money on search marketing to drive retail sales, chances are you’ve asked yourself whether you can even compete with Amazon. Yes,…
Decide.com’s New “Decide Score” Helps Users Find & Buy Products
In addition to supplying buyers with data on when to buy, Decide.com now uses big data in another way, adding more than 7,000 expert…
Google: Nearly 6 Million Requests to Remove Search Results This Month
Google received almost more than 5.6 million URL search removal requests in the last month, according to the latest update to Google's Transparency Report…
Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services
Did-it.com has acquired Inceptor and plans to incorporate the strengths of each brand’s technology and services into the other. The deal brings SEO, social…
How to Find Authority Websites & Get Links From Them
Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify them and,…
Eliminating Ambiguity in PPC
In PPC, the context is in the mind of the searcher. When we search for something, we know what we mean, but a search…