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Big Data: An Introduction for Search Marketers
Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their…
Pinterest, Instagram, Niche Social Networks Global Market Share Grows
Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Research firm Experian Hitwise reports…
Exploring Google’s SEO Toolset
From gaining insight into how Google crawls and indexes your site, to getting notified of an outdated WordPress installation, here is some useful (and…
Facebook – A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers
With a good idea and a killer engagement strategy, you absolutely can rely solely on Facebook to generate new and repeat business. Here’s how…
Is Google Afraid of the Big Bad Wolfram?
Google is afraid. Afraid that its crown as king of search will be stolen by a new breed of voice-led search engines led by…
YouTube TrueView Ads a Recipe for Success for BBQGuys
By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised brand awareness…
Google Hiring Privacy Red Team
Google has begun hiring for a crack team of data experts – code named Red Team – to help resolve privacy complaints, following the…
Bad Link Building Recovery After Google Penguin
For those who were hit by Google’s Penguin update, the situation is dire. The big question is, can you recover? Yes. But it won’t…
Google Allows Saved Search Settings Across Computers & Browsers
Signed-in Google search users can now save their search settings to their Google account. Saved search settings will allow users to save their preferences…
Google Fighting German Publishers Over Copyright
Google is firing back at German lawmakers, who are bowing to the demands of major publishers with draft legislation that would make search engines…