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Google Fighting German Publishers Over Copyright
Google is firing back at German lawmakers, who are bowing to the demands of major publishers with draft legislation that would make search engines…
Bing Adds Percent Change Metrics to Webmaster Tools
Bing Webmaster Tools now allows you to select a date range and then visually compare the results - and percent change - to the…
How to Conduct a Technical SEO Site Audit
After you’ve completed your on-page SEO audit, it’s time to go deeper by conducting a technical site audit. Here’s how you can identify whether…
Can You Identify Link Networks & Bad Neighborhoods?
Worried about getting links from (or linking out to) websites that might look suspicious? We aim to find out if it’s possible to identify…
Taobao SEO: A Guide to One of the World’s Largest Consumer Marketplaces
Taobao is not technically a search engine, but is a critical link in an overall Chinese search strategy. We examine the factors making up…
How To Control Google’s Largest Search Partner: AOL Search
AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of AdWords. This can provide…
International SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of the Kinks
Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations in language.…
Facebook Launches Sponsored Results Search Ads API
Facebook delves deeper into search ads with the wider rollout of their Sponsored ads in search. The ads will appear at the top of…
YouTube Brings TrueView Ads to Mobile
YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on Android devices…
New Google Ad Planner Will Exclude Domains Outside Google Network
Users are not impressed with Google’s announced Ad Planner changes. As of September 5, Google will no longer allow users to research domains or…