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5 Myths About Search Data
The notion that Google owns all the data is just one of a number of myths about search data. Google is just one piece…
3 Key Reasons You Should Attend SES Chicago 2012
Keep competitive and up to date with industry trends at this year's SES Chicago, which will feature 58 sessions offering an in-depth education on…
LivePerson Says Bouncing is Single Worst Action a User Can Take
LivePerson's latest product is Keyword Lift, which analyzes your paid search activity and suggests strategies to "intercept" users on your website to increase the…
Animated “Little Nemo in Slumberland” Google Doodle for Comic Strip Anniversary
Google is celebrating the 107th anniversary of the Little Nemo in Slumberland comic strip with an interactive comic on their homepage. Watch Little Nemo…
How to Prove the Value of SEO in 10 Minutes
Want (or need) to convince others about the importance of organic search and SEO as a referrer of traffic, as well as how it…
An 18-Tip Checklist to Boost Online Checkouts
Getting shoppers to checkout is the most crucial aspect of any transactional website, especially during the holiday season. Paying attention to these details can…
Holiday Season Search Trends of Top U.S. Retail Brands
With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits…
9 Ways to Maximize AuthorRank – Focus on People, Not Metrics
With authors, it isn't just about the writing skills of an individual – it’s also about their social profile. Building a relevant/targeted social audience…
The Demand for Extreme Differentiation in Your Content Strategy
We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification. This column…
Successful Crowdfunding Campaigns Aren’t About Cash, Says Shark Tank Winner
Before starting your crowdfunding campaign, be very clear about the purpose and what will resonate with many people. A clear, meaningful purpose will also…