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Bing Introduces Sitelink Extensions in PPC Ads
Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns and run…
Google Launches AdWords Credit Card for UK SMBs, Expands in U.S.
Google has extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in the UK…
A Cure For the C.O.L.D. (Casualty of Linking Distraction)
Working in the search industry, it's all too easy to think you're somehow falling behind if you aren’t on the bleeding edge 24/7. Here…
Innovate or Die: Where Will SEM (and You) be in 5 Years?
All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business…
Apple’s Passbook: Mobile Local Search Identity Starts to Materialize
Passbook’s flexibility, combined with its on-deck positioning in iOS, will make it a powerful tool for users to organize all of their coupons, gift…
Eric Schmidt: Google vs. Apple Fight a Big Win for Users
The ongoing battle between Apple and Google for supremacy in the mobile market is the "defining fight" in the industry, says Google's Executive Chairman.…
Google Rolls Out Massive Street View Update
Google started rolling out its biggest update to Street View ever, updating 250,000 miles of roads. It's even available on iOs 6. In addition…
Google Play TV Shows, Movies, Music Debut on Google TV
Google has released its Play software and media service to the Google TV platform. The update will allow Google TV users to access the…
Google Panda & Penguin: A New Way for SEOs to Measure True Impact
How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers? PM Digital’s Clay Cazier proposes a…
Why PageRank Doesn’t Matter
The signals Google uses are numerous and fluid. With over 200 signals used to rank a website, it's about balance. Chase one signal (like…