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5 Pieces of Damn Good Advice for Social Media Marketers
At the heart of things, social media marketing is about listening, learning, and communicating. If we can keep those things at the base of…
Why Email Marketing Shouldn’t be an Ugly Stepchild
Email is an essential element in any modern small business marketing strategy. Once operationalized, small business owners will find that launching social, local, SEO…
Google Updates Above the Fold Page Layout Algorithm
Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above…
53% of Organic Search Clicks Go to First Link [Study]
When it comes to paid search, 55 percent of search engine results pages have ads. Although 61 percent of paid search ads appear in…
4 Google Analytics Features You Probably Haven’t Used
With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are 4 powerful features you…
How to Create an Editorial Calendar That Will Grow Your Audience
Editorial calendars can help content managers, SEO professionals, and businesses organize content and blog posts efficiently and develop a content machine that regularly delivers…
How & Why to Measure PPC Account Health
Are you wasting marketing dollars on queries that never convert? It’s time to find out. After conducting a good search account audit to determine…
Making Big Data Smart: A 360-Degree Online View of a Business
The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the rewards of…
LinkedIn Redesigns Company Pages, Lets You Pay to Feature Updates
LinkedIn's new featured update functionality gives brands the ability to more prominently display updates they want to highlight above the fold in their update…
Facebook Tests Collections Feature for Retailers
A new Facebook wishlist-type feature improves businesses' ability to advertise products targeted at user interests. Facebook Collections allows users to tag and group products,…