- 10
- articles
- 2012–2013
- on Search Engine Watch
- Content
- most covered
Christina Zila
2013
Breaking Up With Your Spokesperson: Men’s Wearhouse Applied to Authorship
George Zimmer didn't have Google authorship, but he was the face of Men's Wearhouse. What happens if you implement authorship,…
5 Content Lessons & SEO Opportunities From Bloomingdale’s
Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back…
How to Create a Mobile Content Strategy
Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to…
Streamlining Social Content Promotion
Because content has to be promoted and shared socially, creation can't occur in a procedural vacuum. These tips will help…
5 Tips to Improve Your Press Releases
The goal of a press release is to attract media attention and be published by journalists. To make that happen,…
Lance Armstrong, Manti Te’o & the Power of Content
A good story can get you everything – fame, money, sympathy, even consideration for a Heisman trophy. While our initial…
2012
5 Trends Shaping SEO & Content Marketing in 2013
The Mayan calendar ended this month. Contrary to the “predictions,” it wasn’t the end of the world, just the end…
The Bra Tree – A New Way Of Thinking About Evergreen Content
When most SEOs think of evergreen content, they think of something boring, dry, and rehashed. But with a little personality…
Content Zombies: How to Fight The Walking Dead
Does your content live and breathe? If not, your content may face a Google ranking apocalypse. Learn the symptoms of…
How to Create an Editorial Calendar That Will Grow Your Audience
Editorial calendars can help content managers, SEO professionals, and businesses organize content and blog posts efficiently and develop a content…