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How Top vs. Side Position Impacts CPC, Traffic Volume
The top AdWords positions drive significantly more volume at a higher CTR. For the top three positions on average, clicks were $1 less for…
Winning Friends, Influencing People: 71% of SEOs Report More Company Buy-In
The trends suggest SEO has been increasingly maturing in the organization and the barriers of skepticism that have historically kept enterprise SEO professionals from…
ComScore Introduces Validated Campaign Essentials
This new video validation technology from comScore also delivers insight on whether the video ad was actually seen by a real viewer, bringing these…
Google Brings Street View to Mobile Browsers
Google has updated the mobile version of its Maps application, which will allow users to access the Street View function on iOS devices. The…
Wearable Social Media: Jacket Rewards Facebook Likes With ‘Hugs’
Just when you thought Facebook couldn't get any more creepy and intrusive, it can now hug you in the street. Thanks to the "Like-A-Hug"…
The 70/20/10 Model for SEO & Content Excellence
While data-centric methodologies are imperative to creating “foolproof” content that works, gaming algorithms is a temporary solution to a long-term marketing investment. Learn how…
Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC
If you’ve ever felt micromanaged by management or felt ignored by them, if you’ve felt passionately about strategies but couldn’t get buy-in, or if…
14 Ways to Leverage In-House Experts for Branding, Influence & Links
In-house experts are often untapped assets that PR, media relations, content strategists, SEOs and marketing departments should leverage to net authoritative links, social engagement…
Desktop Map Searches Increasingly Shifting to Mobile
More consumers are integrating mapping into their mobile lives. That behavior will only increase as location-based technology develops further. Desktop map searches are down…
Unruly Adds Dynamic Creative Optimization to Social Video Player
This technology can increase a brand’s campaign performance by automatically selecting which video ad to display to the target audience. The selection is based…