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Internet Marketing Ninjas Buy Webmaster World Forums #Pubcon
Today at Pubcon, Brett Tabke and Jim Boykin announced that legendary web forum Webmaster World is changing hands. Tabke plans to focus more on…
Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing
Gigya aims to centralize company's user data into one cloud-based storage system to allow marketers to put the data to use instantly. Their aim…
5 Ways to Make Web Analytics Data More Insightful
Don’t just pull numbers. Author insights. How? Compare trends rather than just differences; analyze data significance before drawing conclusions; go deep with segmentation: correlatate…
Use Empathy to Create Breakthrough PPC Ads
Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? Creative breakthroughs generally come from two places: empathy and…
SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines
Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for…
Hardcore PPC Tactics at #Pubcon
The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to…
Google Disavow Links Tool Now Available
The long-awaited Google Disavow Links Tool is now available. Google’s Distinguished Engineer Matt Cutts announced the new Google Webmaster Tools feature today during his…
Google Expands Search Results to Include Calendar, Drive
Google has extended its Gmail search field trial to include results from Google Calendar and online documents applications in Google Drive, as well as…
Structured Data First Steps: Adding Schema Location Markup to Your Website
Structured markup data and microformats are becoming extremely important. If you don’t start now, you're going to be behind. Here's how to create, edit,…
How to Structure Your AdWords Account for Optimal Split Tests
Split testing is a powerful way to trial two or more options for an element of your campaign and be reasonably confident that the…