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How to Establish a Goal Plan for Your PPC Campaign
Establishing benchmarks and creating realistic goals for your paid search campaigns can help refine your strategy, align your PPC campaign with wider-scope business objectives,…
Maker Studios Takes Third Place in YouTube Partner Channels Ranking
The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content videos in…
Google Paints a Happy Little Bob Ross Birthday Doodle
“The Joy of Painting” TV show host Bob Ross is celebrated on Google’s homepage today with a Doodle paying tribute to the artist known…
8 Elements to Test in User Reviews
User reviews are an incredibly powerful tool to use to your advantage, but collecting them simply isn’t enough. If you’re looking to lift the…
4 Google Product Listing Ads Tips for Q4
More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers, then the…
3 Enterprise SEM Challenges & Solutions
Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how…
How a Preview Image Increased a Landing Page’s Conversion Rate by 359%
Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion…
Google AdMob Challenges & Rewards
Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular…
Content Zombies: How to Fight The Walking Dead
Does your content live and breathe? If not, your content may face a Google ranking apocalypse. Learn the symptoms of and cure for lifeless…
7 Video Tips for Crowdfunding Campaign Magnetism and Results
Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials…