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PPC

Yahoo! Favicon Test Offers Opportunity for Increased Branding in Search Ads

Yahoo! is testing placing Favicons (that little graphic next to the URL or in the tab of your browser) next to search ads. This…

By Nathania Johnson · 07 May 2009

Industry

Google Trends Releases Embeddable Widget

Google Trends has released an embeddable widget that you can place on your website. The annoying thing is that you can’t set what terms…

By Nathania Johnson · 07 May 2009

Industry

Microsoft Integrates Photosynth with Virtual Earth

Last year, Microsoft introduced Photosynth, which creates 3D images by using multiple images “stitched” together. A few months later, Photosynth search was enabled via…

By Nathania Johnson · 07 May 2009

Video

Google and YouTube Accounts are Now Linked

When you sign up for a Google account, you get access to a account-level features on a bunch of products through a singular login.…

By Nathania Johnson · 07 May 2009

SEO

MySpace Ad Revenue Drops in Q1 2009

News Corp, which owns Fox Interactive Media, which owns MySpace, has reported their first quarter earnings for 2009. The news was not so great…

By Nathania Johnson · 07 May 2009

Industry

New Version of Android Includes YouTube, Picasa Uploads

The new version of Android, version 1.5, includes the ability to upload multimedia directly from the mobile device. Here’s what can be done: YouTube:…

By Nathania Johnson · 07 May 2009

Industry

Luxury Brand Survival

Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever wonder how…

By Kevin Ryan · 06 May 2009

Industry

Don’t Lose Out on Vertical Search Opportunities

Vertical search engines offer huge potential opportunities for publishers, yet many organizations fail to take advantage of them. The potential traffic may be smaller,…

By Eric Enge · 06 May 2009

Analytics

Webtrends Proposes Digital Marketing Measurement Standards

Webtrends is offering up The Digital Marketing Maturity Model (DM3) as a model for standards in digital media measurement. Webtrends says the model will…

By Nathania Johnson · 06 May 2009

Analytics

Judge Dismisses Anti-Spam Lawsuit Against ValueClick

A California judge has dismissed a $45 million lawsuit against online advertising network, ValueClick. The suit was brought forth by an internet service provider…

By Nathania Johnson · 06 May 2009

Industry

Google Ad Planner Seeks Voluntary Data Contributions from Publishers

Google has launched an Ad Planner Publisher Center, which they hope will improve the data offered by the media planning tool. Through the Center,…

By Nathania Johnson · 06 May 2009

Industry

AdSense for Feeds Update Offers New Features

Recently, AdSense underwent a slight makeover where the ads being served up changed their root URL to doubleclick.net. Google is now making the same…

By Nathania Johnson · 06 May 2009

Industry

SearchDay | Selecting an SEO Firm: The What, How, and Who

Today's search engine marketing news and opinion: Selecting an SEO Firm: The What, How, and Who; Google Goes for Social; FTC Looks Into Google/Apple…

By Kevin Newcomb · 05 May 2009

Industry

Google Goes for Social with Google Talk Location and Friends Expansion in Reader

Google is really going after social media with two updates. First up, if you use Google Latitude, you can now automatically update your location…

By Nathania Johnson · 05 May 2009

Mobile

AdMob Runs Publisher Bonus in May

Between May 4 and May 18, mobile advertising network AdMob is giving publishers a 35% bonus on any money transferred over to ads. For…

By Nathania Johnson · 05 May 2009

Industry

FTC Looks Into Google/Apple Ties for Antitrust Concerns

Google is really having a hard time escaping antitrust concerns. Last year, it was the nonexclusive search advertising deal with Yahoo. Last week, it…

By Nathania Johnson · 05 May 2009

Industry

Charlene Li, Co-Author of “Groundswell”, to Keynote at SES San Jose

Charlene Li, the co-author of “Groundswell,” will be one of the keynote speakers at SES San Jose 2009. The event, which will be held…

By Greg Jarboe · 05 May 2009

Industry

SearchDay | Click Fraud 101

Today's search engine marketing news and opinion: Click Fraud 101; Should Local Marketers Get Twitterpated?; Yahoo! Makes Web Analytics Available to Advertisers; and more.

By Kevin Newcomb · 04 May 2009

Industry

Scour Attempts to Attract Searchers with $1,000 Giveaway

Social search site Scour is holding a contest where the prize is a $1,000 giveaway each month for the next three months. For every…

By Nathania Johnson · 04 May 2009

Industry

Click Fraud 101

Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it…

By Ron Jones · 04 May 2009