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Search Marketing Horror Tales
Everyone enjoys a good scare around Halloween. But that doesn’t mean your paid search campaign has to be nightmarishly frightful. Witness four of the…
Facebook Brand Engagement Grows 896% [Study]
Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new study from Adobe. Adobe's Digital Index for Q3 2012…
LinkedIn Launches Video Ads
Video ads are coming to LinkedIn. The professional-focused social networking site announced that its LinkedIn Ads platform is now capable of delivering 300x250 video…
Twitter Tests Like and Star Buttons for Tweets; Another Ad Play in the Works?
Twitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for…
Marissa Mayer: Yahoo Will Focus More on Search, Core Products
Yahoo's CEO shared her future plans, telling investors that the company will start to double down on things that made it successful in the…
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012
Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario, IgnitionOne, and…
6 Reasons You Should Use Market Surveys in Link Building Campaigns
An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and…
3 Metrics to Measure Customer Happiness on Your Website
Can you measure customer happiness when it comes to the web? Yes! You need to look at bounce rate, time on page, and number…
How to Forecast the Future Value of SEO in 7 Steps
Developing a discipline of forecasting and using that information to focus on the most attractive value opportunities in the competitive field of SEO puts…
Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%
Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and…