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PPC Integration, Part 1: Integrating PPC with E-mail
Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies…
Are Language Options Hurting Your International Sites?
Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the…
Facebook, LiveJournal Also Experiencing Downtime Issues (UPDATE)
Update: 1:40pm EST – ZDNet has official yet vague word from Facebook: Earlier this morning, we encountered issues within our network that resulted in…
Twitter Goes Down, Falls Prey to Denial of Service Attack [UPDATE]
Update 12:13pm EST – Twitter.com is finally up for many users, DoS attack still ongoing. Facebook and LiveJournal also experiencing issues. Update: 11:26am EST…
My Cheese Just Moved
I’ve been referred to as an agent of change quite a number of times in my professional career. Not just since I moved into…
SearchDay | Lies, Damned Lies, and Statistics in Landing Page Optimization
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics in Landing Page Optimization; Google's Conversion Optimizer Popular Among Advertisers; AOL Adds…
Audience for Online Video-Sharing Sites Has Nearly Doubled
According to a survey by the Pew Research Center’s Internet & American Life Project conducted in April 2009, the share of online adults who…
Google Maps Adds Points of Interest, Needs Some Tweaking
Google Maps has added a feature I’ve been wanting for a long time: points of interest. When you’re searching a particular area, you’ll see…
AOL Adds ‘Real-Time Topics’ to Home Page
AOL is the latest to get into the “real-time” publishing game. They’ve added Real-Time Topics to each section of news on their homepage. When…
Q&A with Marc Poirier, Co-Founder and CMO of Acquisio
I asked Greg Meyers of iGESSO, LLC to interview Marc Poirier, Co-Founder and Chief Marketing Officer of Acquisio, before SES San Jose 2009. Acquisio…
Dig Deeper Into Airfares with Bing’s Flexible Travel Search Tools
When you’re planning to fly, finding the best price is usually a priority. Being flexible with your travel dates or airports can usually help…
125,000 People Have Attended NACA’s Save the Dream Events
According to the St. Louis Post Dispatch, NACA says 40,000 people attended its Save the Dream event in St. Louis last weekend. KTVI Fox…
Lies, Damned Lies, and Statistics in Landing Page Optimization
The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses.…
Flickr Updates Design of Search Results
Yahoo! owned Flickr has given a makeover to its search results page. Now, instead of scrolling through a single stream of images, you see…
Google’s Conversion Optimizer Popular Among Advertisers
Google is reporting that Conversion Optimizer is a hit among advertisers. Using second quarter data, the AdWords tool is on track to manage $1…
Delicious Updates with New Search, Email and Tweet Features
Social bookmarking site Delicious, which is owned by Yahoo!, has been updated with some snazzy new features to make your bookmarking experience easier. New…
Tweetblocker – Blocked!
Folks, the next time you come up with a great new Twitter tool and you want to get the word out to all of…
SearchDay | Targeting your Search Advertising for Success
Today's search engine marketing news and opinion: Targeting your Search Advertising for Success; SEO? That Sounds Like Work; Insights Into Linking Everyone Should Read;…
SES San Jose 2009 to Feature Search Engine Foosball Smackdown Rematch
If you attended SES San Jose last year, you may have seen the Search Engine Foosball Smackdown. It was a heated event between Google,…
Can You Afford Not To Attend Search Engine Strategies San Jose?
Search Engine Strategies San Jose is less than a week away. As if the Micro-Hoo! search deal and what it means for you wasn't…