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Keywords Are Dead! Long Live User Intent!
Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex…
1 PPC Resolution You Must Make: Fix Your Quality Scores
It’s time to fix your quality scores. Many advertisers have hundreds, if not thousands, of keywords, so prioritizing optimization efforts is a must. Here’s…
How to Build a Direct Response Funnel in YouTube
When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads and sales. These are…
Meet Izik: Tablet-Friendly Search From Blekko
Izik is a new search experience built specifically with the iPad and Android tablets in mind using Blekko's algorithms, sans-spam thanks to human curating.…
Bird Got the Word: Hashtag is Word of the Year
The hashtag, or '#', is a regular feature on Twitter and is making its way into the daily conversations of people who actually say…
Google Stops Warning China Searchers About Dangerous Keywords
Google had been offering users a warning if they searched for terms including "Freedom", and whenever someone in China had made such a move…
Evolving Your SEO: Moving Toward a Content Marketing Approach
Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to…
3 Amazingly Simple Ways to Use Video for Link Building
Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the competition and…
Becoming a Traffic Harvester
By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing up in…
Email Autoresponder Bridge Building: The Art of Following Up
If you don’t set up your website to capture your visitors’ contact information and follow up with them over time, you’re missing the lion’s…