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Local SEO Citations – The New Link Building
Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This…
Facebook Ports Pages Manager App to Android
Facebook's Pages Manager app had been available on Apple's iOS for some time, allowing Page administrators to edit their pages. Now the firm has…
Inside Bing’s Spell Checker
Search engines auto-correcting your spelling mistakes is almost expected nowadays. Recently Bing gave a sneak peak of what goes into making a great spell…
Where Link Building is Heading in 2013
Ten predictions on what 2013 holds for popular tactics: link building packages; analytics; infographics as link bait; directories; sponsorships; forum posting and blog commenting;…
Keys to an Effective Mobile Local Search Strategy
About 40% of mobile searches on Google have local intent, and that number is only growing. Mobile consumers are relying on their mobile devices…
5 Tips to Maximize Your Retargeting Campaigns
As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot of easily…
2013 Predictions for Paid Search in Financial Services
This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends: the growth…
FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable
The FTC has concluded its investigation into Google’s business practices. On the question of search bias and Google promoting its own vertical properties within…
Google Offline Conversion API a Blessing and a Curse
Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However, privacy advocates…
Google’s Vint Cerf Celebrates 30 Years of TCP/IP
Day one of 2013 marks a significant milestone for the internet, as it is 30 years ago that Arpanet, precursor of the modern day…