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How to Define a Web Analytics Process to Drive Better Insights
businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics code. Here…
Google Search Market Share Slips as Bing & Yahoo Gain
Google couldn’t grow its record-breaking U.S. search market share beyond 67 percent in December, comScore reported. Meanwhile, Bing continued its incremental gains, as Yahoo’s…
Facebook Introduces Graph Search
Facebook's new Graph Search isn't a product that will compete against traditional web search of Google and Bing. This is about filtering and sorting…
Yahoo Brings Flickr Images Back to Search Results
The new image search allows you to find photos available for re-use using the Creative Commons licensing terms using a standard Yahoo Images search.…
Content, PPC & SEO: New Year, New Tricks
Business is cutthroat, and so too should be your marketing plan. Become adaptive, making content changes on the fly. Monitor, refine, and kill underperforming…
Small Business Social Media: 3 Tips to Get Started
Setting yourself up for success and having realistic expectations will start you on the path to a successful social media campaign. For maximum effect,…
How to Spot Bad Data Within Your PPC Campaigns & What to do About It
Bad performance data can be caused by technical glitches, seasonal fluctuations, other marketing channels, or natural disasters. Here’s how to spot trends that may…
How the Quality of Your Website Can Make or Break Your SEO Success
Providing a great user-experience is the key to obtaining first page search rankings and converting visitors into customers. A professional design, engaging content, user-friendly…
Google Launches Zavers Digital Coupon Service
Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases.…
Scoutmob Adds Deals to Google’s Field Trip App
Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discounts and…