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Average Search CPC Data by Category for July 2009
Average cost-per-click rates in July for Auto, Finance, Retail, and Travel categories.
SES San Jose Day 3 Blog Coverage
Ferrás Blog – SES Coverage: Schreibt eure Geschichte Ferrás Blog – SES Coverage: Brand Trademark and Reputation Management Ferrás Blog – SES Coverage: Die…
SearchDay | Promotions Come in All Shapes, Sizes, and Colors
Today's search engine marketing news and opinion: Promotions Come in All Shapes, Sizes, and Colors; Is Google Caffeine Faster?; Google Tests Ads with Images…
Google Tests Ads with Images in Sponsored Links
Major hat tip to Al Scillitani who noticed that Google has added images to paid search ads. This seems to be a test as…
Promotions Come in All Shapes, Sizes, and Colors
We often think of promotions as giving something away or getting people to enter a contest. But there can also be promotions to raise…
Matt Cutts of Google Joins Extreme Makeover: Live Site Clinic at SES San Jose
Matt Cutts, the Software Engineer Guru at Google Inc., will be joining the panel during the Extreme Makeover: Live Site Clinic at SES San…
SES San Jose Day 2 Blog Coverage
Ferrás Blog – SES Coverage: SEO für Kleinunternehmer Ferrás Blog – SES Coverage: Linkbuilding Ferrás Blog – SES Coverage: Von Keywords und Content Search…
Bing Increases Cashback for Select Merchants in Back-to-School Promotion
Bing is running a back-to-school Cashback promotion that increases the percentage of cashback from participating retailers. Here’s a list of some of those retailers:…
SEMPO Adds Two New Working Groups: San Fran and the ATL
SEMPO (Search Engine Marketing Professional Organization) has announced two new working groups for search marketing professionals. The new working groups will be located in…
Study Shows ROI Improvements in Bing Over Live Search
Organic, Inc. has released the results of an ROI study of Bing. The study was conducted using Organic’s proprietary analytics models: Return on Marketing…
iGoogle Gets All Facebook-y with Social Gadgets
iGoogle has a new feature called Social Gadgets and it smells like Facebook spirit. You can add social games, share news, update your status…
SearchDay | Is Google Caffeine Faster?
Today's search engine marketing news and opinion: Is Google Caffeine Faster?; Translating Keywords Should Never EVER Happen; Google Services for Websites Adds New Features;…
Is Google Caffeine Faster?
Google Caffeine appears to be faster than "old Google", but the other changes that have been made to Google Caffeine are not really that…
Translating Keywords Should Never EVER Happen
Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are…
Google Services for Websites Adds New Features
In March, Google began bundling tools together for web hosting providers who can in turn provide it to their customers. It’s called Google Services…
Josh Groban Fans & Grobanites Finding Clay Shirky Video Interview at SES San Jose
Truth is stranger than fiction. Yesterday, Clay Shirky gave the keynote speech at SES San Jose 2009. In his keynote, he discussed the Grobanites…
SES San Jose Day 1 Blog Coverage
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Top Stories from SES San Jose and Social Media & Video Strategies
Both SES San Jose 2009 and the Social Media & Video Strategies Forum got underway today. So, there were lots of stories. Here are…
SearchDay | The 60 Minute SEO Site Audit
Today's search engine marketing news and opinion: The 60 Minute SEO Site Audit; Of PPC and PBJ: Comparing PPC and SEO Effectively; Meet the…
Of PPC and PBJ: Comparing PPC and SEO Effectively, Part 2
More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important than getting…