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Measuring Content Success: 2013’s Key Data Challenge
Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics you need…
How to Create a Solid PPC Testing Hypothesis
Developing a good hypothesis should always be informed by some degree of knowledge, irrespective of any certainty around what the outcome may be. Here…
Super Bowl Advertisers Can Learn Lessons from Social Video Trends
Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace…
SEO Revelations for 2013
The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. Here…
Crowdfunding Campaigns and Sites are Popping Up Everywhere
Since the JOBS Act was signed into law in April 2012, crowdfunding campaigns and platforms have been growing like wildflowers. There are many choices…
iAcquire Please Stop Having Fun & Get Back to Work
iAcquire have posted a video to celebrate a unique year. After some high profile SEO hires such as Michael King, they got dinged by…
Will Europe Force Google to Change How it Displays Search Results?
Although Google escaped relatively unscathed from a U.S. antitrust investigation into its business practices by the FTC, Europe may bring a less favorable result…
Foundem Sues Google for Anti-Competitive Conduct
Foundem, a comparison search website that helped initiate a large-scale European Union anti-trust investigation against Google, has filed a lawsuit against Google, according to…
Want to Message Mark Zuckerberg on Facebook? It’ll Cost You $100
Facebook will let its billion users send a message directly to its boss, Mark Zuckerberg, but only if you pay #100 for the privilege.…
Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle
It can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you to create a content strategy, but to…