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Analytics

Measuring Content Success: 2013’s Key Data Challenge

Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics you need…

By Simon Penson · 14 Jan 2013

Analytics

How to Create a Solid PPC Testing Hypothesis

Developing a good hypothesis should always be informed by some degree of knowledge, irrespective of any certainty around what the outcome may be. Here…

By Noran El Shinnawy · 14 Jan 2013

Video

Super Bowl Advertisers Can Learn Lessons from Social Video Trends

Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace…

By Greg Jarboe · 14 Jan 2013

SEO

SEO Revelations for 2013

The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. Here…

By Eric Enge · 13 Jan 2013

Industry

Crowdfunding Campaigns and Sites are Popping Up Everywhere

Since the JOBS Act was signed into law in April 2012, crowdfunding campaigns and platforms have been growing like wildflowers. There are many choices…

By Erick Mott · 12 Jan 2013

Industry

iAcquire Please Stop Having Fun & Get Back to Work

iAcquire have posted a video to celebrate a unique year. After some high profile SEO hires such as Michael King, they got dinged by…

By Jonathan Allen · 11 Jan 2013

Industry

Will Europe Force Google to Change How it Displays Search Results?

Although Google escaped relatively unscathed from a U.S. antitrust investigation into its business practices by the FTC, Europe may bring a less favorable result…

By Danny Goodwin · 11 Jan 2013

Industry

Foundem Sues Google for Anti-Competitive Conduct

Foundem, a comparison search website that helped initiate a large-scale European Union anti-trust investigation against Google, has filed a lawsuit against Google, according to…

By Danny Goodwin · 11 Jan 2013

Social

Want to Message Mark Zuckerberg on Facebook? It’ll Cost You $100

Facebook will let its billion users send a message directly to its boss, Mark Zuckerberg, but only if you pay #100 for the privilege.…

By Dave Neal · 11 Jan 2013

Content

Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

It can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you to create a content strategy, but to…

By Kevin Gibbons · 11 Jan 2013