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Analytics

Hot #Instagram Analytic Tools to Optimize Brand PR Power

More brands are hopping in bed with Instagram and statistics show the relationship just might work. If your brand is buying Instagram shots for…

By Lisa Buyer · 11 Jan 2013

SEO

3 Ways B2B SEOs Can Keep on Winning in 2013

Instead of focusing on New Year’s resolutions, let’s look back at the things B2B SEOs did that were working in the past year. Let’s…

By Derek Edmond · 11 Jan 2013

PPC

Search Retargeting Arrives on Facebook’s Advertising Exchange

The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a quick look…

By Ben Plomion · 11 Jan 2013

Industry

SEMPO Launch Search Marketer Salary Survey for 2013

Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It's the 4th survey…

By Jonathan Allen · 10 Jan 2013

Social

LinkedIn Now Has More Than 200 Million Members

Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the most LinkedIn…

By Danny Goodwin · 10 Jan 2013

SEO

SEO Link Building Best Practices for 2013: Interview with Neil Patel

Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the…

By Jayson Demers · 10 Jan 2013

Content

Secrets to Writing Engaging Titles & Content for SEO

What makes a post engaging or popular? It all boils down to understanding your audience and why they are (or aren’t) reading your stuff.…

By Greg Habermann · 10 Jan 2013

SEO

SEO Salvage Operation: Saving Websites Hurt by Google Updates

Some of the exact elements that can elevate a site – content, links, and usability – can also cut it down. Minor tweaks and…

By Jennifer Van Iderstyne · 10 Jan 2013

Analytics

The Quick Guide to Developing Customer Personas

In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all…

By Adria Saracino · 10 Jan 2013

SEO

Ecommerce SEO: Filtering and Segmentation

How can you make sure Google interprets your website’s information and technical SEO instructions the way you want it to while preserving a good…

By Peter Van Der Graaf · 10 Jan 2013