Latest stories
27,521 articles, newest first.
Combine Quality Score & Bing Ads Share of Voice for a Simple Bid Recipe
Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where and why you’re losing…
Promoted Tweets: Is a Picture Worth 350% More Clicks?
A recent photo in a tweet vs. no photo in a tweet experiment revealed that a linked photo results in 120 percent increase in…
How Google’s Mobile Best Practices Can Slow Your Site Down
Buried deep within Google’s best practices documentation (for mobile), a potentially explosive burden lies dormant. One that can negatively affect page load speed, bounce…
Is Your Google Analytics Code Up to Date?
Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted…
All Google Display Network Conversions are NOT Created Equal
The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max CPC! By…
Social Media ROI: 14 Formulas to Measure Social Media Benefits
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating…
Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]
Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping…
Google Chromebook Ads Popping Up on Chrome Start Pages
Google is advertising new Chromebooks to some users for $249. While the ad is unobtrusive and momentarily makes the start page more interesting, users…
Marin Software Files for IPO
While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274…
BlueGlass Acquires Idealizer, Secures European Hub
Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches…