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Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions will show…
FTC Tightens Online Disclosure Requirements
The FTC's new disclosure standard considerably tightens the requirements for disclosure statements for online advertisements, ads and reviews. Also, if you're posting anything on…
99% of Facebook Employees ‘Like’ Mark Zuckerberg
Mark Zuckerberg has been voted America's most popular CEO. Google's Larry Page also ranked highly, ranking as the 11th most popular CEO this year,…
Facebook Adding Hashtags #AboutTime
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. There has been no…
The Search Agency Launches Local Search Campaign Management Platform
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make…
Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps
Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will…
How Relationship Building Interlinks With SEO
Relationship building is becoming a more critical part of many aspects of SEO and SEM. Be genuine. Be unique. Be nice. Doing so can…
2 Deceiving Facebook Insights Metrics
Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to do if…
3 Reasons You Shouldn’t Turn Off Paid Search
There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems,…
77% of Mobile Searches Happen at Home or Work [Study]
For its "Mobile Search Moments" report, Google and Nielsen also found that 59 percent of mobile searches occurred after 3 p.m., with 22 percent…