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Bing Adds Site Move Tool to Webmaster Tools
A new tool in Bing Webmaster Tools will help webmasters performing site moves. Whether you're moving URL structure internally or changing your whole site…
eBay vs. PPC: Yes, Paid Ads Still Work
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment…
The Resurgence of Long-Tail Keywords in SEO
Long-tail keywords continue to be a powerful way to leverage search traffic, especially with the growing competition around highly-sought after core keywords. Here's how…
The Networking Guide to SES New York 2013 #SESNY
While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take…
Don’t Hire Yoda to Run Your Search Marketing
Your goal as a marketer in high-stakes situations is to reduce the perceived risk of “worse.” To offer the best escape route to the…
How to Estimate the Break-Even Point of Paid Search
Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use…
Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending
Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu or otherwise, and 12…
Google+: A Quick Start Guide
If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of…
Google St. Patrick’s Day 2013 Logo Gets Animated With Irish Step Dancing
Google is wishing users a happy St. Patrick's Day today with a cute animated Google Doodle featuring a group of six Irish step dancers…
Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?
178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore reports. A…