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Defining Authorship: The Difference Between Contributors and Guest Authors
Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a lot, all…
5 Steps to Create a Website That Both Your Customers & Search Engines Will Love
A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Here are 5…
2 Underutilized Opportunities for Schema on Your Website
Want to make your website's listing stand out from others within increasingly limited search engine real estate? Two schema.org protocols – breadcrumbs and person…
Twitter May Launch Retargeting for Advertisers
Although Twitter hasn't confirmed the feature, those said to have knowledge of the matter say it's coming soon. With all of Twitter's advertising options…
A 5-Step Plan to Increase Brand Awareness Using the Google Display Network
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media…
13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships
Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media, and brands…
6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand
Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands, social media…
How to Use Twitter’s Vine App
Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things…
Google Updates Data Highlighter, Launches Structured Data Markup Helper
Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data. Also, the…
Is it Time to Take a Machete to Your SEO Strategy?
Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely…