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SES Toronto 2010 advanced blog coverage!
Traffick – Attention SES Toronto alumni! OneDegree – Search Engine Strategies Toronto June 9-11 eMarketing101 – Get your ticket for SES Toronto 2010! ulistic…
While Facebook/Zynga Fight Over Virtual Games, Can Marketers Win?
As consumers and audiences shift toward non-traditional channels in their quest for content, online gaming via social media platforms have become the prime battleground…
Meltwater Launches Media Intelligent Search Tool To Identify Influencers
Meltwater, the global search engine technology solutions, cloud computing and talent management software provider, said it launched Meltwater Press, a web-based search service allowing…
WordStream Set To Boost Growth With $6M Series B Funding From 2 Investors
Keyword research software company Wordstream said it secured $6m (USD) worth of funding in series B preferred stock from new investor Egan-Managed Capital and…
8 Things Website Owners Can Learn From Gordon Ramsay
Optimizing a website is just like running a restaurant. Here's what chef Gordon Ramsay can teach us about avoiding "SEO Nightmares."
Managing Your Inventory Isn’t Just for Overnight Stock Boys
Make sure your customers (and search engines) can find what they're looking for, whether or not you're still selling certain items. This will keep…
UK Election 2010: Lessons Learned from Watching First Social Media Battle of Britain
I started my coverage of UK Election 2010 by quoting part of Winston Churchill’s famous speech, “We shall fight them on the beaches.” Well,…
MSN China posts FY09 profit on operating sales of US$50-70m
MSN China is believed to have recorded operating revenues of 50 to 70 mln usd in the full year 2009, TMCnet reported, citing CLSA…
OneRiot Out of Beta, Launches Trending Topic Engine
Today, OneRiot celebrates its first birthday with a new look and launch of its new Trending Topics Engine. This leverages the company’s patented PulseRank…
Bing Wants to Socialize Shopping Experience
Bing Shopping’s integration into Facebook and Twitter moves forward another step; its now offering the ability to request opinions from friends and family through…
“World Wide Web” Now A Reality With Non-Latin IDNs
The Internet Corporation for Assigned Names and Numbers (ICANN) announced a historic breakthrough, making the “world wide web” finally become a reality as country-related…
Social Networking Scores Biggest Rise in Q1 U.S. Mobile Use
While browser use remained first content usage of mobile phone subscribers in the first quarter to March 2010 in the U.S. with a 30.1%…
Is Retargeting Ready to go Mainstream?
We may look back on 2010 as the year retargeting (or "remarketing") became a mainstream tactic for three reasons: the recession, Google, and the…
UK Election 2010: Exit Poll Predicts Hung Parliament
The Guardian.co.uk is providing live coverage of the latest exit polls and election results from across the UK with Andrew Sparrow. The exit poll…
Facebook Brand Pages Testing Status Updates?
I just noticed that the SEW Facebook page now includes a status update next to the brand name. I find this a bit weird,…
Dwell Time As Ad Campaign KPI: Yes, But…
According to a study by Microsoft, comScore, and Eyeblaster, dwell time, i.e. the time spent on a site or ad, is a key performance…
38 Apps in the Google Analytics App Gallery
Google Analytics announced the launch of its Analytics Apps Gallery, offering 38 tools for marketers and SEMs to better gauge their campaign and site…
Google Generates Highest Volume of Referral Traffic to Online Video Content
A new research report by Brightcove and TubeMogul on Online Video & The Media Industry has found that Google generates the highest volume of…
Google Analytics, Conversion Tracking & Single Segment Reporting Power
There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination.
Build Links with a Killer Sales Promotion
Traditional retailers use sales to bring people into stores. We can use the same strategy to build links and exposure.