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Google’s Matt Cutts Issues New Warning on Advertorials & Paid Content

Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make…

By Jennifer Slegg · 30 May 2013

SEO

Disavowing Links? Google Says Use a Machete, Not a Scalpel

Rather than trying to pick out individual bad links, Google says webmasters should disavow links from an entire domain. While the machete approach may…

By Jennifer Slegg · 30 May 2013

Analytics

Google Analytics Streamlines Goals

The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up…

By Thom Craver · 30 May 2013

SEO

Backlink Monitoring: Keeping Track of Your Existing Links

Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Here's how to effectively…

By Peter Van Der Graaf · 30 May 2013

SEO

Protecting Your Online Brand – Don’t Forget Your Nicknames

One big risk for businesses is the "hijacking" of their brand name in online searches. And domain name squatting isn't going away as long…

By Adria Saracino · 30 May 2013

PPC

Creating an Ad Optimization Roadmap

This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf…

By Dave Schwartz · 30 May 2013

Local

Global Online Payment Methods

Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your…

By Michael Bonfils · 30 May 2013

Industry

Bing Launches Sitemap Plugin, Ads Traffic Quality Center, News Carousels

Bing has been busy in recent days. The search engine has announced that the Bing Sitemap Plugin is out of beta. Bing Ads advertisers…

By Jennifer Slegg · 30 May 2013

Industry

Use Google Search to Find Your Photos

Google+ users have received an update with how Google Search interacts with their photos, and the photos of friends, while signed into Google+. To…

By Jennifer Slegg · 30 May 2013

Industry

Blekko’s New Search Results Aim to Take the Guesswork Out of Intent

Blekko says the new search results empower users to get to the best content for any given query, rather than scanning through a list…

By Jessica Lee · 29 May 2013