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Social Media Influence on Consumer Behavior
Steps marketers should take to gain influencer status in social media channels.
4 Tips for Rewarding, Promoting, Retaining Millennial Search Practitioners
To get the most out of these seemingly inexhaustible, brilliant, yet frustrating youngsters in our industry, we must provide limitless opportunity and reward --…
UK Election 2010: The Dog That Didn’t Bark
Back on April 5, I said we were about to witness Britain’s first “social media election.” And I predicted that UK Election 2010 ”…
Juliette Powell, Author of 33 Million People in the Room, Teaching Rutgers Mini-MBA: Digital Marketing Courses
Last Sunday, I promised to keep you up-to-date on the new Rutgers Mini MBA: Digital Marketing program. Well, I found out this week that…
UK Election 2010: What Does Dan Berman Think?
When it comes to predicting the outcome of the UK Election 2010, I want to know what Dan Berman thinks. Who is he? A…
UK Election 2010: For Want of a Nail, the Shoe was Lost
With less than a week to go, some commentators on the UK Election 2010 are asking, “This was meant to be the internet election.…
SES San Francisco 2010: Register Today and Save $600
I know that August is months away, but if you register for SES San Francisco 2010 today, then you could save up to $600.…
Google Hearts Agencies XOXOXO
Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change the game…
SEMPO New Board of Directors Brings Worldwide Focus
The Board of Directors of the Search Engine Marketing Professional Organization (SEMPO) today announced the election of a new slate of officers. Jeffrey Pruitt…
YouTube Viewers Watched Average of 96 Videos per Viewer in March
comScore Video Metrix today reported that more than 180 million U.S. Internet users watched 31.2 billion videos online in March 2010. This means 84.8…
Layar Launches World’s First Augmented Reality Content Store
Layar has introduced a new revenue opportunity for Augmented Reality (AR) developers to target the 1.6M mobiles that have downloaded their augmented reality browser.…
More New Products and Services from SES New York 2010
Last week, I mentioned that one of the big reasons marketers go to trade shows is to see new products and services. Well, Jamie…
What’s the Job of a Real-time Search Engine?
What do we expect of real-time search, and how are those expectations different from what we expect of traditional reference search? When might we…
3 Reasons to Spend Money on Branded Terms
Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how.
UK Election 2010: YouTube Facebook Digital Debate Results
As expected, the results of the YouTube Facebook Digital Debate were posted today. The response was amazing — over 5,000 questions submitted and more…
Hitwise: Facebook is Top Search Term Across Three Major Search Engines
Experian Hitwise today announced that “Facebook” was the top organic search term in the U.S. during the four weeks ending March 27, 2010. Overall,…
You’ll Never Guess Who Is Similar to Matt Cutts?
Yesterday, The Official Google Blog talked about “Discovering pages ‘similar to” ones that you like.” Today, Search Engine Watch invites you to start playing…
UK Election 2010: YouTube Facebook Digital Debate
Later today, Gordon Brown, David Cameron and Nick Clegg will participate in the YouTube Facebook Digital Debate, adding a new social media dimension the…
PR Professionals Can Use Search to Bolster their Objectives
One of the hot sessions at SES New York 2010 was entitled, “Search, PR and the Social Butterfly.” If you missed it, you can…
Targeting by Language or Country: What You Need to Know
The benefits and challenges associated with international search targeting tactics.