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Analytics

Going to SES Toronto 2010 to Keep Up-To-Date with Industry Trends and See New Products and Services

I grew up in Buffalo, New York, and Detroit, Michigan. So, I learned at an early age about the similarities and differences between these…

By Greg Jarboe · 27 Apr 2010

PPC

Conversion Conference West 2010 and SES San Francisco Preview with Tim Ash

Okay, so the first time I interviewed the CEO of SiteTuners.com for a video entitled, “Optimizing Landing Pages — Tim Ash’s Tips and… Footwork,”…

By Greg Jarboe · 27 Apr 2010

PPC

Paid Search Management: Campaign Organization, Part 1

Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of two.

By Jeremy Hull · 27 Apr 2010

Social

Liberal Democrats’ View: It was #nickcleggsfault

The rise of social media gives readers easy ways to express their unhappiness with how their newspaper is behaving, to find others of like…

By Mark Pack · 27 Apr 2010

SEO

Healthline Raises $14 Million to Grow Medical Search Engine

A few weeks ago, I got a chance to speak to Dean Stephens, President & COO of Healthline, about their semantic search engine. Today,…

By Jonathan Allen · 26 Apr 2010

SEO

Macroglossa’s Visual Search Engine fails to meet basic expectations

Macroglossa, an Italian search engine based on image comparison, is launching the alpha version of its “Engine Comparer Technology”, theoretically pushing the limits of…

By Jonathan Allen · 26 Apr 2010

Industry

Google Announces New Approach to Working with Ad Agencies

Penry Price, Google’s Vice President of Global Agency Development today announced changes in the search engine’s relationship with advertising agencies on the Official Google…

By Greg Jarboe · 26 Apr 2010

Video

UK Online Video Viewing Up 37 Percent During Past Year‏

If Iceland’s Eyjafjallajokull volcano doesn’t ground my flight, I’ll be flying to London to speak about “Video Optimisation” at the International Search Summit on…

By Greg Jarboe · 26 Apr 2010

Local

Local Search Convertibility

Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online efforts to…

By Josh Mccoy · 26 Apr 2010

Social

What History Tells us About Facebook’s Potential as a Search Engine, Part 1

Is Facebook on its way to becoming a serious player in the search marketplace?

By Eli Goodman · 26 Apr 2010

Social

UK Election 2010: What’s So Bad About a Hung Parliament?

The top term in this week’s UK election 2010 seems to be “hung Parliament.” I’ll translate this British phrase for Americans in a minute,…

By Greg Jarboe · 26 Apr 2010

Industry

Testing Apple iPad Tablet in New Rutgers Mini-MBA Digital Marketing Program

This is a test. Each student enrolling in a new Mini-MBA: Digital Marketing Executive Certificate Program this summer at Rutgers, The State University of…

By Greg Jarboe · 25 Apr 2010

Video

Ad Age Scoop: ‘Reckitt Benckiser Breaks Record With $40 Million Video Buy’

Michael Learmonth of Advertising Age has just reported that “Reckitt Benckiser is pouring nearly $40 million into web video in 2010, thought to be…

By Greg Jarboe · 23 Apr 2010

SEO

The Meta Tag Is Back With a Vengeance

Following announcements made at the Facebook F8 conference, TechCrunch reports that Google Developers are leaving Facebook due to substantial concerns over privacy. The bone…

By Jonathan Allen · 23 Apr 2010

SEO

Yahoo to Add Twitter & Facebook Updates to Search Results

Chief executives from Yahoo told an FT blogger this afternoon they will jump into “social search” this year. Their product rollout looks like this:…

By Jonathan Allen · 23 Apr 2010

Local

Mobile Coupons — Don’t be that Guy

Just because customers like your brand and want a discount doesn't make your random texts relevant. Take these initial steps to make your campaign…

By Parks Blackwell · 23 Apr 2010

Social

UK Election 2010: Incisive Media Coverage on Both Sides of the Pond

Search Engine Watch isn’t the only Incisive Media website and blog paying close attention to the UK General Election. Over on the other side…

By Greg Jarboe · 23 Apr 2010

SEO

Bing Sponsors Explorer to Tweet From North Pole for Earth Day

Today, explorer Eric Larsen (@ELexplore) is due to reach the North Pole and will send the first ever tweet from there. Larsen has chronicled…

By Jonathan Allen · 22 Apr 2010

Social

UK Election 2010: Have We Just Experienced the First Real ‘Twitter Moment’?‏

Has UK Election 2010 just experienced its first real “Twitter moment”? Well, colleagues on both sides of the pond have noticed that #nickcleggsfault is…

By Greg Jarboe · 22 Apr 2010

Social

Seeing New Products and Services in the Expo Hall at SES New York 2010

One of the big reasons marketers go to trade shows is to see new products. Well, Jamie O’Donnell of SEO-PR visited the expo hall…

By Greg Jarboe · 22 Apr 2010