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Guest Blogging vs. Guest Posting – Imagine A World Without Links
For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting,…
5 Content Lessons & SEO Opportunities From Bloomingdale’s
Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt…
Google Talks Back: Conversational Search Available on New Version of Chrome
Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the…
Google’s Top Charts Offer Engaging Visuals for Popular Searches Over Time
Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to…
SES Toronto Early Bird Rate Expires Tonight
The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET.…
Google Penguin 2.0 Spam Report Form Now Available
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also…
Video Ad Views Reach Another All-Time High: 13.2 Billion in April
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while…
Google Doodle Salutes North West Mounted Police on 140 Years
While Google in the U.S. is celebrating today with one of its Doodle 4 Google competition winners, Canadian Google users are instead seeing a…
The Myth of Content Marketing, the New SEO & Penguin 2.0
Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search…
Using Multipliers Effectively in AdWords
The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups…