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PPC

Search and Display: 5 Tips for Finding the Right Partner

Search and display do mix. However it takes a little finesse to make it a true partnership. Here's what to look for during the…

By Price Glomski · 22 Apr 2010

SEO

Google Integrates Social Shopping Platforms, Bazaarvoice First In The Mix

Now retailers and manufacturers can automatically feed full-text product reviews to Google and Google Product Search, via Bazaarvoice’s Social Commerce platform. Reviews have been…

By Jonathan Allen · 21 Apr 2010

Events

Google Senior Developer Programs Engineer Maile Ohye to Deliver Keynote Address at SES Toronto 2010

New York, NY, April 21, 2010–Search Engine Strategies (SES) today announced Google’s Maile Ohye as a keynote speaker at the SES Toronto 2010 conference, which will…

By Ses Staff · 21 Apr 2010

Industry

News Search Optimization and Real Time SEO: No More Yesterday’s News

Last week, I reported that six out of 10 news executives think the Internet is changing the fundamental values of journalism. Well, news search…

By Greg Jarboe · 21 Apr 2010

Analytics

Is E-mail Marketing One of Your Online Marketing Goals?

E-mail marketing has a huge part to play as an online marketing tool. Some tips on how to avoid some common mistakes in search…

By Kevin Gibbons · 21 Apr 2010

Industry

The Free Tool Dilemma

When evaluating search tools, there are many considerations before deciding on whether to use a free tool, pay for a tool, or create a…

By Simon Heseltine · 21 Apr 2010

Social

Liberal Democrats’ View: It Was Traditional Media That Did It

General U.K. election, week two: Old media opened up the British campaign, but the legacy could yet be a large long-term boost to the…

By Mark Pack · 21 Apr 2010

Video

Check Out YouTube Show & Tell

Back in March, I featured some of the video marketing case studies that David Meerman Scott and I thought were worth sharing. Today, the…

By Greg Jarboe · 20 Apr 2010

Industry

Local Business Center is Becoming Google Places

Today, the Official Google Blog announced that the Local Business Center is becoming Google Places. Why? According to John Hanke, Google’s VP Google Maps,…

By Greg Jarboe · 20 Apr 2010

SEO

SearchIgnite Unveils 4.0

SearchIgnite ‘4.0’ is released today, which is a newer and enhanced version of the company’s search marketing and digital media attribution platform. This latest…

By Jonathan Allen · 20 Apr 2010

SEO

WordStream Launches Advanced SEO Toolset

New software suite offers typical keyword analysis and keyword suggestion capabilities of other SEO tools, but is now layering in high-level keyword analytics, keyword…

By Jonathan Allen · 20 Apr 2010

Industry

SEO Lessons Learned by Reading Mark Twain’s ‘Life on the Mississippi’

Tomorrow marks the 100th anniversary of the death of Samuel Langhorne Clemens, who is better known by his pen name, Mark Twain. What does…

By Greg Jarboe · 20 Apr 2010

Content

4 Things SEOs Should Consider When Creating Content

When evaluating your content development strategy, make sure to address on-page search engine optimization, conversion optimization, link worthiness, and social media environments.

By Eric Enge · 20 Apr 2010

Social

Labour’s View: Interactive Videos Launches New Era in Politics

The ultimate success test of whether these kinds of innovations work is how many votes are racked up on election night. The way technology…

By Mark Hanson · 20 Apr 2010

SEO

First screenshots of the Facebook ‘Like’ button

Facebook ‘Like’ button has gone live! Last month, ClickZ broke the news that Facebook Killing ‘Become A Fan,’ Embracing ‘Like’. Well, don’t adjust your…

By Jonathan Allen · 19 Apr 2010

SEO

Social Media Marketers Can Learn Lessons from Paul Revere’s Ride

Today is a civic holiday in Massachusetts: Patriots’ Day. It commemorates the anniversary of the Battles of Lexington and Concord, the first battles of…

By Greg Jarboe · 19 Apr 2010

Video

That Was a Wicked Googly!

YouTube has started streaming the Indian Premier League cricket season. And according to Amit Agrawal, Strategic Partner Development Manager, “With only five of 60…

By Greg Jarboe · 19 Apr 2010

Video

Online Video Analytics: Getting Started with YouTube Insight

A basic overview of what information is provided by YouTube's video analytics tool and how to retrieve it. Part two of a five-part series.

By Greg Habermann · 19 Apr 2010

SEO

UK Election 2010: It’s a Three Horse Race

Yesterday, the guardian.co.uk general election 2010: poll of polls showed the Conservatives with 34 percent (down more than 5 points from the previous Sunday),…

By Greg Jarboe · 19 Apr 2010

Industry

Hot Topics: Volcano in Iceland, Ash Cloud Over Europe, and Air Traffic

According to Google Trends, three of the latest Hot Topics are volcano in Iceland, ash cloud over Europe, and air traffic. So, what’s this…

By Greg Jarboe · 18 Apr 2010