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Google’s Penguin 2.0 Algorithm: The Definitive Guide
While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged.…
How to Dominate the Entire First Page of Bing
Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in…
3 Landing Page Headline Formulas to Target Your Prospects
A searcher who lands on your landing page will give you a couple of seconds with your headline to tell them why they should…
Guest Posting: A Quick Start Guide
Done correctly, guest posting will generate great content, get social shares, drive traffic, attract links, and improve search rankings. This guide is designed to…
Augmented Reality & SEO: Search in an Annotated World
AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit…
Breaking Up With Your Spokesperson: Men’s Wearhouse Applied to Authorship
George Zimmer didn't have Google authorship, but he was the face of Men's Wearhouse. What happens if you implement authorship, making individuals brand messengers,…
Backend Website Development: How to Prioritize Your Efforts
New feature requests that seem simple to others can add layers of complexity to your team's workload. Before hitting the "easy button", first make…
Yelp’s New Wordmap Helps You Avoid Hipsters
Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. This heatmap…
Twitter ‘Embedded on These Websites’ Test Curates Links Under Tweets
Some tweets are now displaying a list of curated links to articles that have embedded the tweet within them. It adds an interesting twist…
Top 4th of July 2013 Searches From Bing & Yahoo
While Google is celebrating July 4th with a Doodle, rival search engines Bing and Yahoo have revealed some top U.S. searches leading up to…