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Localeze Set For More Social-LBS Deals Soon, Looking To Go Global
Localeze, the business listings identity management provider for local search, have a lot in the pipeline for the near and longer-term future. We spoke…
Yahoo Q2 Ad Revenues Hurt By Just One Week Slowdown?
Yahoo reported second-quarter earnings of $213 million, soaring 51% from $141 million a year earlier. However, revenues came in below expectations, hurt by one…
Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign
Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts.
10 Missed Opportunities in Search Engine Marketing in Japan
Why Japan is the most difficult country to provide both natural search engine optimization and paid search marketing service for. Part one of two.
Hitwise UK Reports The Times Traffic Loss from Paywall is “Less That Expected”
Okay, so maybe Rupert Murdoch will get the last laugh. According to the headline of today’s post by Robin Goad, the Research Director at…
Google Wins Patent For Cursor-Driven Search Relevancy
Did that just feel weird to read? It is indeed the latest patent obtained by Google, a giant innovative step for search: now the…
Google Building Search Turbo With Metaweb Buy
As Microsoft’s Bing and Yahoo forge ahead with their Search Alliance integration, Google is also readying to turbo charge its Search activities by purchasing…
SMART Social Media ROI: Show me the Money!
Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's…
Paid Search Keyword Building the Smart Way!
This six-step process for building a keyword list will help you craft effective ad groups and landing pages for PPC success.
What’s the ‘A’ In CPA For Display?
With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is in display.
How Search is Making us Smarter
Online search has clearly evolved to become the de facto answer delivery system for our questions. How search opens learning opportunities to us every…
Search Alliance Starts Live Testing Microsoft Organic And Paid Search Results On Yahoo
As Yahoo and Bing progress on the Search Alliance, Yahoo said it is live testing results of Microsoft organic and paid search on its…
SEO, the SERPs, and Your First Impression
First impressions aren't just for first dates anymore. Taking advantage of free tools, smart thinking, and your visitor's best interests can be key to…
News Picks From The Weekend: Breaking Records At Facebook, Zynga And Foursquare
An overview of some of the weekend’s ad/tech news not to be missed: watch out for multiple records. Facebook To Top 500 Million…
How Social Are Your Customers?
You need the right information about your customers' social media habits. Here's how you can find out where they spend their time online, where…
Sex, Money, Fame & Glamour in Second Life
Second Life allows users to do things that are physically impossible and financially prohibitive in real life, so people can explore these ideas safely,…
Google Q2 Results Not Good Enough?
Google’s second-quarter earnings figures were good, with a 24% year-over-year increase, and yet still not good enough as they came below market expectations. This…
“Blogging, the Google Way” with Google’s Karen Wickre
Karen Wickre, Google’s senior manager of corporation communications, will be one of the speakers at the ClickZ BlogworkZ forum on August 16 at Connected…
Paid Search Success Needs Great E-mail Marketing
When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions.
Google News Changes to Reflect Your Feedback
Chris Beckmann, the Product Manager for Google News, posted “Google News changes reflect your feedback” on the Google News Blog. And it appears that…