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comScore Launches Video Metrix 2.0 to Measure Evolving Online Video Landscape
This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore’s online video measurement service. The new service offers several…
News Picks: Starbucks Big On Facebook, EarlyBird & Disney, Facebook Ownership Lawsuit
An overview of some of today’s ad/tech news not to be missed. Starbucks Biggest Brand On Facebook It’s official, coffee chain Starbucks is now…
Brand Reputation Management & Messaging: Lessons From LeBron James
Any online marketplace has its fair share of all-stars and also-rans that seem to thrive or falter based on their understanding of their customers,…
Yellow Pages To Clock In 39% Of Revenues From Digital Offerings By 2014 [BIA/Kelsey]
Yellow Pages is set to benefit from the global growth of digital offerings and will derive 39% of its revenues from “video, SEM/SEO, mobile,…
Google Ratings: Could they Change Your Business?
This extension allows brands the ability to take over more space on the page while introducing a more dynamic call to action.
International Link Building — the Best of the Whole World
Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites.
10 Top Tips to Secure Social Media Success
Ready to start marketing your brand through social media? Then you really need to hurry up and get started.
Cross Training Workouts for Connected Marketing Week
On Monday, I recommended that you wear your cross training shoes to Connected Marketing Week, which will be held from August 16 to 20,…
31 Top Cultural Factors to Consider for International Search
These significant elements will help you evaluate your international search marketing planning and research.
The 8 Legs of Online Marketing?
Projections and predictions play a huge part in search marketing, but don't rely on an oracle octopus for your online marketing strategy.
News Picks: Google Fiber, Picasa & Picnik, Outlook & Facebook
An overview of some of today’s ad/tech news. Google is in the news again. The search behemoth said in a blog post it has…
Covario Still Sees 2010 Tech Ad Spend Rising 14%-18% As Q2 Figs Show Double-Digit Growth
Covario, the provider of interactive marketing analytics, said it still sees global search ad spending by high-tech and consumer electronics firms growing 14% to…
Google Tops U.S. June Searches Again With 65% Market Share [Nielsen]
Google is once more number one search engine in the U.S. for the month of June with a market share of 65%, research firm…
News Picks: Twitter’s SocialAds Network; Skype vs Fring; Microsoft Tablets To Rival iPad
An overview of some of today’s ad/tech news Twitter’s SocialAds Network Twitter is launching SocialAds, a video ad network forked out of its TwitVid.…
Google Likely Benefited From Q2 Ad Market Uptick But Forecasts Are Mixed [Reports]
Search engine studies are rife, just two days ahead of Google’s second-quarter earnings announcement on Thursday. All agree that the online advertising market has…
The Death of Natural Linking
Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building…
Win the Best High Volume Links
Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality.
Getting More From Google Insights
Google's Insights for Search offers the opportunity to gain insight into keyword terms used when people conduct searches and more effectively target your campaigns.
Weekend News From Web Majors You Might Have Missed
Here’s a shortcut to interesting news that you might have missed this weekend: Google App Inventor, Google China, Facebook closing down its gift store,…
Google’s Reported $100M-$200M Zynga Spend Real Key To ‘Google Me’ Social Platform?
Reports have it that Google has invested between $100 million and $200 million in social gaming platform Zynga. Beyond the actual size of the…