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Wear Your Cross Training Shoes to Connected Marketing Week
Here’s a helpful tip: Wear your cross training shoes when you head to Connected Marketing Week, which is being held at The Moscone Center…
Why Online Reputation Management Shouldn’t be a Knee-jerk Reaction
Whether you're the CEO of a major corporation or small local business, sooner or later you'll have to deal with negative publicity. In today's…
The Challenges of Measuring SEO Success, Part 1
Some of the most common challenges of reporting on SEO performance, plus solutions. First of a three-part series.
Google’s Latest Move Toward Social Shopping
With Google's seller ratings, advertisers who practice good customer service will be rewarded and achieve better ROI on their digital marketing programs.
Of Fashion and Sociology: The Psychology of Second Life
One way we can peer into the psychology of Second Life, a world with no physical consequences, is to look at its fashion industry.
Consumer Watchdog Believes Google ‘WiSpy’ Potentially Logged Homeland Security Data
In the long list of legal issues Google is facing at the moment, here’s another one to add to the record: Consumer Watchdog suspects…
How to Make Social Media Work for Your SMB
The key to social media marketing for small- and mid-sized businesses is to build relationships and become an appreciated part of your community. Some…
Remarketing: Online’s Misunderstood Conversion Tool
Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers.
Who’s Winning the Geo-social Game?
In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or…
Google “Confident” On Potential In-Depth EU Antitrust Inquiry
The EU is taking anti-competitive allegations regarding the search industry with great attention but Google said it is “confident” is has a “good case”…
Will YouTube’s “Life in a Day” Incude Any Video Marketers?
On Tuesday, The Official YouTube Blog announced the launch of “Life in a Day,” a cinematic experiment that will attempt to document July 24,…
While Twitter Search Booms, Facebook Grows On India And Indonesia As U.S. Slumps
Twitter is slowly but surely imposing itself as a player to be taken seriously in the search business, with the number of queries conducted…
How to Conduct a Link Opportunity Inventory (Plus 9 Common Link Opportunity Types)
A link opportunity inventory shows where the greatest concentrations of opportunity exist, which enables link builders to create specific campaigns targeting these opportunity veins.
Facebook PPC: Finally, True Demographic Targeting! (Part 2)
How to optimize for the best possible ROI in your Facebook PPC campaign.
Who’s the Best Authority to Own and Manage Business Listings?
More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate…
OpenTable Change SEO Strategy & Integrate BazaarVoice [case study]
OpenTable, a popular restaurant bookings engine, used to run its own reviews on its website via its own platform. However, as its business expanded,…
Local Search On Smartphones Prime Lead Generator For Businesses [study]
Confirming the trends put forward by comScore in April, a study by Kantar Media’s Compete brings further evidence that local search on smartphones has…
Foursquare, IFC, Huffington Post In Geo-Located Content Deals
Call it layers or context or whatever you want. The bottom line is that Foursquare is launching a new content service with the Independent…
3 Techniques to Avoid the High Cost of Free Search Marketing Tools
Don't let people, process, or platforms stand between you and better paid search results. A challenge to all SEWatch readers.
Reports of the Death of Guest Blogging for Link Building are an Exaggeration
Ask yourself these three questions to help maximize the effect of your next guest blogging campaign.