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SEO

Sick to Death of Content Marketing

SEO isn't content marketing and content marketing isn't SEO. There's some potentially great crossover, but one is not a replacement for the other. Rather…

By Jon Ball · 19 Jul 2013

PPC

5 Google Dynamic Remarketing Ads Best Practices

Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search…

By Mary Weinstein · 19 Jul 2013

PPC

Advertising on Amazon: 3 Winning Channels

Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's…

By Marc Poirier · 19 Jul 2013

Local

How to Start a Realistic International SEO Campaign

A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors…

By Greg Kihlstrom · 19 Jul 2013

SEO

Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

Ripoff Report, one of the most popular review sites for posting customer complaints, has launched "Ripoff Report Verified." The new program gives businesses a…

By Pierre Zarokian · 18 Jul 2013

Video

Video Ad Views Surge to Record 20 Billion in June

In June, 183 million Americans watched more than 44 billion online content videos, while the number of video ad views surpassed 20 billion, comScore…

By Greg Jarboe · 18 Jul 2013

Mobile

Google Maps Overhaul Arrives for iOS, With Dedicated Tablet Design

The iOS update sports an overhauled interface with new discovery features. But more importantly for Apple tablet users, the updated app has been specially…

By Lee Bell · 18 Jul 2013

Industry

Google EU Antitrust Concessions Called ‘Insufficient’

Although it was widely thought that Google's three-year long antitrust review in relation to the firm blocking its rivals in search results was coming…

By Carly Page · 18 Jul 2013

SEO

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits

SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and…

By Kristine Schachinger · 18 Jul 2013

SEO

Integrating Owned, Earned & Paid Media For Better SEO

Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge!…

By Rebecca Murtagh · 18 Jul 2013