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Meaningful SEO Metrics: Going Beyond the Numbers – SES San Francisco
Has everyone recovered from lunch? If not, don’t fall asleep quite yet. Next up, we’ve got John Marshall, who is always on the quest…
How Large Advertisers are Accelerating their SEO with Social Media – SES San Francisco
Hi, everyone. My name is Imelda and over the next few days, I’m going to be live blogging from SES San Francisco for my…
Marin Software Announces Applications for Managing Facebook Ads
Marin Software today announced advanced applications for Facebook Advertising at SES San Francisco. Marin Search Marketer now offers advertisers and agencies the ability to…
What the Heck is Connected Marketing?
SES San Francisco attendees today are learning all about how to integrate marketing tactics, such as offline advertising, paid search, search engine optimization, social…
Optimizing Display
Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth.
Going to SES San Francisco to See New Products in the Expo Hall
I mentioned 10 days ago that one of the reasons why senior executives attend their industry’s most important events is to ” see new…
Targeting Your Facebook Messaging For the Greatest Impact
Understanding your audience and interacting with them appropriately is the key to unlocking your success on Facebook. Get to know them, figure out what…
Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser’s Campaign
Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search…
Your Blog…Your Best Friend, Or Your Worst Enemy
Is your blog off topic? Having an on-site blog can help your online efforts or greatly detract from you from your SEO and site…
Twitter Adds ‘You Both Follow’ Section – Are You Seeing It Too?
Whilst connecting with new and friendly Twitter users, I just noticed a new section entitled ‘You both follow’. The section expands on the their-username/follows_in_common…
Redefining Search-Engine Friendly Website Design
The term “search-engine friendly design” has always been misunderstood by many people: usability professionals, web designers/developers, information architects, advertisers, and even search engine marketers.…
25+ Easter Eggs Kids (& Adults) Can Discover On Wolfram|Alpha
Have a look at some of Wolfram|Alpha's answers to children's most annoying questions, plus some cool stuff for parents.
Twitter Mobilizing Sharing
Twitter is also boosting its mobile interaction but mostly the news mobilizing attention on the chirpy company is the launch of its own Twitter…
Google Turbo Charges Mobile Features
Google is beefing up its mobile features with two launches. First, it has introduced Voice Actions for Android, making it possible to voice command…
Using Emotional Recognition Metrics For Marketing Campaigns
Affective Interfaces (AI) is a startup with a powerful emotional recognition technology that can support marketers and brands in their go-to-market strategies. It provides…
Check Out ‘Introduction to Remarketing’ at SES San Francisco 2010
Among the sessions that you’ll want to check out at SES San Francisco next week is “Introduction to Remarketing.” I know, I know. Marketing…
Internal Link Housekeeping
To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas.
Beyond Website Analytics: Tools For Helping Measure ‘Other Things’
Many tools help measure the areas beyond basic website analytics. A look at some helpful e-mail, tracking, and social media tools.
Why Business Needs to Adapt to Global Search Marketing
Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target…
Look Who Is Monetizing their 15 Minutes of Fame on YouTube
Last night, “America’s Got Talent” was was turning Maestro Alexander Bui, a 16-year-old pianist from Egg Harbor Township, NJ, Jackie Evancho, a 10-year-old opera…