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Super Bowl Commercials 2011: Volkswagen Still Favored to Win
In the past 24 hours, several more advertisers have uploaded their Super Bowl commercials to YouTube. In addition, Chevrolet, Volkswagen, Audi, and HomeAway are…
Survey Finds 70% Of Car Buyers Search Web For Info, Few Use Social Media
A recent survey by Polk and Autotrader.com found that car buyers spend between 18-19 hours searching for information before making a decision, Tech Journal…
Czech Actor, Playwright Jan Werich Gets Google Doodle
Google has added a Doodle honoring one of the most popular Czech actors and playwrights Jan Werich. Beyond his acting in many classic Czech…
This is Literally the Best Eric Schmidt Video
A fun video making the rounds this week features Google’s outgoing CEO Eric Schmidt and his emphasis on using the word “literally” in speeches.…
Second Life Teen Grid Merger: The Kids Are All Right… But The Minders Are A Problem
The Teen Grid merger and what it means for the Second Life marketplace.
Search Week in Review for Feb. 5, 2011
Here’s a recap of this week’s columns and news stories for the week of Jan. 30 to Feb. 5, as reported by Search Engine…
2011 Super Bowl Predictions: ‘Volkswagen Commercial: The Force’ Beats ‘Audi – Goodnight Commercial’
Tomorrow, many people will be watching Super Bowl XLV to see if the Pittsburgh Steelers beat the Green Bay Packers. But Nielsen Sports media…
Are You Losing Money to Microsoft adCenter’s Syndicated Search Partners?
As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full…
5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing
Engagement is a critical ingredient for seeing measurable results from Twitter on SEM initiatives. Ongoing dialogue is what makes Twitter valuable in B2B organizations.
Will a New Tier of Search Advertising Providers Emerge?
Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of…
Hiybbprqagate: Google, Bing, and the Burning Building
“You wake up in the morning, your paint’s peeling, your curtains are gone, and the water is boiling. Which problem do you deal with…
Wassup #SESLondon? 1 Cowboy CEO, 1 Ship Parrrty, 10 Solo Sessions & 50 Jaamit Tributes
With only three weeks to go until SES London, you might be asking yourself what you can expect to get out of the conference…
Google Plans To Audit Adwords Resellers, Agencies
If you act as a Google reseller or manage customers’ Adwords accounts, Google will be starting audits and checking if you are sending out…
Adwords Region And City Drilldown Added To 17 More Countries
Being able to select specific cities to run your Adwords advertising has always been handy, but in many countries this has not been possible.…
Google Adds Location Markers To Adwords, Blue Marks The Spot
Google launched blue location markers in to Adwords ads and tie them to the same colored marker on the adjoining map to make your…
75,000 People Really Want to Work at Google
Just a little over a week after announcing plans to hire more than 6,000 and make 2011 the largest hiring year in Google’s history,…
Fixing the Web’s Lost Content: An 8 Step Guide for Link Builders
This strategy takes an extreme approach to designing an entire campaign around creating content curators want to link to -- it's a safe bet…
Year Of Rabbit Proving Big Real Time Search Ad Play
Amid the warm wishes for the Chinese New Year, there are a lot of advertising plugs. Seems Google may need to add spam filters…
Advancing Strategy for Social Marketing
How to realize higher fan growth and engagement on Facebook with game mechanics. Plus: strategic modeling for social strategies using the Four Cs: content,…
Anchor Your Landing Pages and Convert Wayward Clickers
Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A…