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PPC

Google Rolls Out AdWords Ad Rank Algorithm Update

Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions…

By Jennifer Slegg · 23 Oct 2013

Industry

Yahoo Remains Top Web Property: comScore

Yahoo sites remain in the top position for unique visitors in September, continuing to dominate over Google. This marks the third month in a…

By Jessica Lee · 23 Oct 2013

Video

Brands Account for 40% of Top 1,000 Most Shared Instagram Videos

New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most…

By Greg Jarboe · 23 Oct 2013

SEO

The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1, including a…

By Glenn Gabe · 23 Oct 2013

Industry

9 Ways to Prepare for a Future Without Cookie Tracking

With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more…

By Garry Przyklenk · 23 Oct 2013

SEO

Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice on better…

By Amanda DiSilvestro · 23 Oct 2013

Social

Instagram Coming to Windows Phone 8 After Nokia’s ‘Screaming About It’ for 18 Months

Nokia announced Tuesday that Instagram is coming to Windows Phone 8 after a lot of begging by the phone company. A Nokia executive admits,…

By Carly Page · 22 Oct 2013

Industry

Google’s Misogynistic Autocomplete Suggestions: Who’s Responsible?

A recent campaign by UN Women highlights misogyny in Google Autocomplete search suggestions. Is it realistic to think Google can play a significant part…

By Jessica Lee · 22 Oct 2013

SEO

Searcher Personas: A Case for User-Centric SEO

Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is…

By Guillaume Bouchard · 22 Oct 2013

Analytics

Demographics and Interests: Coming to a Google Analytics Profile Near You

Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting…

By Carrie Hill · 22 Oct 2013