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How to Integrate Content Marketing – Your Path to ROI
By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider…
New Google Shopping Overview & 4 New Tools
Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management…
How Do You Stack Up Against Top Brands on Twitter? [Study]
Social analytics company Simply Measured analyzed 200 companies, both big and small, to see what they were up to on Twitter, including looking at…
Matt Cutts Says ‘Stop’ Guest Blogging for SEO: Here’s Everything You Need to Know
Google's Matt Cutts, in a personal blog post, declared that "guest blogging is done" as an SEO tactic, setting off a firestorm. Here's a…
Employees & Your Brand: How to Reduce the Risk of Reputation Nightmares
Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you…
5 Critical Factors for Optimized Mobile PPC Targeting
Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested in mobile…
iBeacon: Goodbye Showrooming, Hello In-Store Purchase
Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here's how…
Google’s Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]
Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail…
The 2014 Super Bowl Commercials Just Kicked Off
Based on new Unruly Media data, 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday.…
Google Killed 350 Million ‘Bad Ads’ in 2013
In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense…