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The 3Ps of Content Measurement: Page Rank, Traffic & Engagement
Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are…
Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines
The major search engines offer insight into what they look for in a website. These guidelines are useful for determining how search engine-friendly a…
2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields
You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to…
Dissecting Google Penguin 2.1: What Factors Mattered? [Study]
SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds on research…
9 Tools to Help You Come Up With Content Ideas
One of the biggest challenges for content marketers and creators is idea generation. If you're feeling stuck or creating content has become a chore,…
Google Updates Widget Link Scheme Definition
Until recently, Google’s definition of a widget link scheme was pretty broad. However, Google has gotten a lot more specific in an update to…
Google Glass Driving Case Thrown Out of Court
A woman was pulled over for speeding, but when an officer realized she was wearing Google Glass, he added the felony charge of watching…
Google Reveals Contact Lens That Monitors Diabetes
The tiny device, which could make a dramatic difference to the lives of diabetics, monitors the levels of glucose in the wearer's tears, though…
Facebook Adds Trending Topics
Facebook's new personalized trending future is designed to get people talking about interesting things that are happening in the world, as well as to…
Matt Cutts: Google Search Result Positions Aren’t Weighted Differently
Regardless of which page or organic position your site appears in Google's search results pages, specific positions on the page aren't isolated or reserved…