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8 Deciding Factors that Influence SEO Keyword Prioritization
Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business.…
How to Make the Most of Google Analytics Acquisition Reports
Understanding how users reach your website is fundamental to planning your marketing activity and increasing relevant traffic to your website. The place for all…
2014 AdWords Wishlist
Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What…
Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms
Says Cutts: "As far as doing special specific work to say 'you have this many followers on Twitter' or 'this many likes on Facebook',…
Google Search Features Images, News or Shopping Results 34% of the Time [Study]
SEO technology company Conductor has published research that looks at how many search results had a healthy number of "blue links," what percentage had…
How to Write Headlines Google Will Love & You and I Will Click, Read, and Share
The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the…
Understanding Seasonality in Search
A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It…
Can You Build Buzz Like Brands Advertising in the Super Bowl?
Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch and throughout…
6 SEO Predictions for 2014
Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+ grow, guest…
States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads
Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they're finding…