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Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers
Users on the go looking for a business’s phone number in the search results expect to be able to access that number and call…
7 Content Marketing Tips to Recover From Google Penguin
If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic,…
Google Changes Smartphone User-Agent
Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must…
Google Webmaster Tools Updates Crawl Error Reports
The new crawl error reports will make it easier for webmasters to track down crawl errors, why they are happening, and how to fix…
Google Search Results Add Details About Notable Websites
Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such as when…
Facebook News Feed Algorithm Change Reduces Visibility of Page Updates
Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses…
A New Look for Google AdWords Rolling Out Now
This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more white space,…
Pinterest Tests Personalized Home Page, Adds GIF Support & New Recipe Search
Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and "paleo," and a couple features…
Don’t Stick a Fork in Guest Blogging Yet…
Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but…
What is Duplicate Content?
Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types…