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KWFinder review: I made it my main keyword tool for a week
After spending more than 20 years running search-led publishing businesses and relying on SEO tools to make real editorial, traffic, and investment decisions, I…
SerpApi files to dismiss Google’s amended lawsuit again
Back in July, a federal court dismissed Google’s lawsuit against SerpApi. Google came back with an amended complaint, and now SerpApi has asked the…
Semrush launches official connector for Claude
Semrush has launched an official connector for Claude. This allows users to connect their Semrush accounts to Claude and use Semrush marketing and search…
Google tests inline shopping ads carousel within AI Mode content
Google continues making changes to AI Mode in recent days. Today, Brodie Clark spotted another test google is now showing an ads carousel within…
Google launches three new travel features in AI Mode
Google has launched three new features for travel planning and booking within AI Mode. Google shared these updates through a blog post. Here are…
100+ Best Free SEO Tools in 2026: actually free options
Search Engine Watch published its first major free SEO tools roundup in 2013. We returned to the subject in 2016 with a list built…
How to use Bing Webmaster Tools Keyword Research feature
Bing has its own version of Search Console, which has recently been enriched with interesting features. We’ve reviewed the AI Performance report, which we…
5 best Google Ads conferences worth the investment in 2026 and 2027
It is surprisingly difficult to find a serious Google Ads conference. Search for one and you will meet the usual conference-list problem: general marketing…
Google AI Mode tests sign-in popup within content
Google AI Mode is testing a new popup that appears between content, prompting users to “Sign in to save your favorite SEO tools and…
Google tests new tab menu below sponsored results heading
Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query, with new tab-style headers…