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Top platforms marketers can use for infographics
According to HubSpot, infographics can increase web traffic by 12%. Some simple-to-use platforms to create infographics without hiring a graphic designer.
Six tools to quickly check website SEO
From checking site load speed to content relevance, and more - A specially curated list of tools to make your job easier and stay…
The beginner’s guide to semantic search: Examples and tools
"Semantics" refers to the concepts or ideas conveyed by words, and semantic analysis is making any topic (or search query) easy for a machine…
Hootsuite social trends report for 2020
TikTok shakes up the status quo and brands strike a balance between public and private engagement. Hootsuite reveals trends that savvy marketers and social leaders…
Top eight SEO trends for 2020
Google makes hundreds of changes to its search algorithms every year of which any could affect your search ranking. Eight SEO trends to stay…
The UK election and SEO games: Search, scandal, and big promises
In light of the UK election and the Conservatives' online activities, Luke Richards dives into and analyzes the political battleground - Google SERPs.
Seven iron-clad methods to drive traffic to your website
Four million pieces are published every day. Stand out with these conventional and unconventional ways for a steady stream of traffic to your website.
11 Proven PPC strategies for your ecommerce site
Greeting your customers, optimizing your products page, implementing schema, and seven more great ways that you can beef up your ecommerce PPC strategies.
Improving personalization with machine learning
As personalization is predictive, machine learning has started playing a central role. Three ways to utilize machine learning for improved personalization.
Five steps to generate tons of backlinks using infographics
Infographics are highly effective for backlinks as they're visually appealing, easy to digest, and highly shareable. Tips for great infographics.
Six key content performance aspects that Google Analytics can’t measure
GA can hint about how people feel about your brand but to truly understand content performance aspects, you’ll need to turn elsewhere.
Search and the ecommerce holiday season: Capturing key moments that matter
Leveraging real-time insights can take you all the way through to the January sales and more.
Voice search ascending: Three areas that require your attention right now
Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future.
The finite era of “actionable insights”
A day will soon arrive when actionable insights will seem like a quaint notion from simpler times. Synup's SVP of Products and Partnerships discusses…
Top five SEO tools to generate more leads in 2020
Both lead generation and CRO forms an integral part of a comprehensive SEO strategy. Make the most with SEO tools to generate quality leads in…
An introduction to Google Ads Video Ad Sequencing (VAS)
Video Ad Sequencing helps you dodge YouTube's "Skip Ad". Tips to take your target audience on a video journey, drive deeper awareness, engagement, and…
Four initiatives B2Bs must tackle now to win in 2020
While ecommerce businesses are amidst holiday season craziness here are a few things that B2B businesses must consider and refresh before 2020 gets here.
Yext researches what American customers are looking for throughout the year
Yext’s analysis of the year’s search behavior shows consumers look to go to the doctor’s office in January, the dealership in May, the mall…
Long tail keywords: Why they matter so much in content strategy
They might not be as "sexy" as ranking for short tail keywords but they convert better. A reality check about long tail keywords and…
Optimizing for position zero: The future of voice search
How developed is the voice search opportunity, what specific strategies do brands need to apply? A look at the current state of affairs and…