Semrush launches official connector for Claude

Semrush has launched an official connector for Claude. This allows users to connect their Semrush accounts to Claude and use Semrush marketing and search data directly within Claude conversations.

Users no longer need to export data from Semrush and manually upload it this connector eliminates that extra step.

How does it work?

Once the connector is activated, Semrush live data becomes available directly within Claude, letting users work on:

  • Keyword strategy
  • Backlink audits
  • Competitor gap analysis
  • Market research

What’s the benefit of this in Claude?

According to Semrush, the goal is to shorten the process from insight to action. Previously, users would need to extract data from Semrush and then upload it into Claude separately. Now, that same task can be done through a single prompt.

Semrush also highlighted how this integration can help automate certain workflows through Claude, including:

  • Monthly client reports
  • Weekly toxic-link alerts
  • Daily competitor rank monitoring

According to Semrush, in the era of AI search, marketers need to focus on both SEO and AEO. Because of this, the company is integrating its data and tools into the AI platforms where marketers are already active.

Semrush describes its dataset as containing:

  • 28.8 billion keywords
  • 43 trillion backlinks
  • 317 million LLM prompts

The Semrush connector for Claude is now available for Semrush One and SEO Classic plan subscribers.

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