Google AI Mode is testing a new popup that appears between content, prompting users to “Sign in to save your favorite SEO tools and track your website optimization.” This showed up when searching for SEO tools.
This looks like Google’s way of encouraging users to sign in for a more personalized experience. This is new to us we hadn’t seen this type of prompt in results before.
Here is a screenshot of how it looks.
This fits a broader pattern we’ve been tracking, where Google appears to be nudging users toward signing in more frequently across different parts of Search and AI Mode. Whether this is aimed purely at personalization, or tied to something like the sign-in prompts we’ve seen elsewhere, isn’t clear yet.
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