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SEO

Why SEO Can’t Reside in a Silo

SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases…

By Jay Taylor · 14 Feb 2014

Mobile

Amazon Flow Ups the Search Ante With Augmented Reality

Amazon's newly updated app is pushing augmented reality closer to the mainstream with Flow. It recognizes products then presents users with purchase options for…

By Rachel Pasqua · 14 Feb 2014

Industry

The 18 Worst Online Marketing Pickup Lines

It's Valentine's day, so it's the perfect time to enjoy some terrible online marketing pickup lines. We heartily recommend not using any of these…

By Simon Heseltine · 14 Feb 2014

Local

Yelp Gets a Facelift, Puts Visual Content Front and Center

Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With…

By Jessica Lee · 13 Feb 2014

Local

Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for…

By Bill Connard · 13 Feb 2014

PPC

5 Key Points to Consider When Choosing a Demand-Side Platform

With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to…

By Liz Rutgersson · 13 Feb 2014

SEO

Domaining for Links

Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even before you…

By Peter Van Der Graaf · 13 Feb 2014

SEO

Google Refreshes Page Layout Algorithm

If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at…

By Jennifer Slegg · 12 Feb 2014

Industry

Bing Denies Censoring Search Results, Blames ‘Glitch’

Research by Chinese freedom of speech blog GreatFire.org explained how when certain terms are searched for using Bing's international and U.S.-localized portals, some results…

By Michael Passingham · 12 Feb 2014

PPC

3 Google Updates for AdWords, DoubleClick Advertisers

Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search…

By Jennifer Slegg · 12 Feb 2014