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My Love-Hate Relationship with SEO
I love search engine optimization. It works. It can provide a lot of value and I'm a strong supporter/evangelist of the practice of SEO.…
Search Industry Roundup: Who’s Bought Who Edition – June 20, 2011
The world keeps spinning and the search industry never sleeps. HubSpot buys Performable, Channel Intelligence Buys ClickEquations, Publicis Buys Rosetta, DG Buys MediaMind and…
Google AdSense: The Greedy Billionaire 8-Year-Old
Despite its $2.5 billion contribution to the company coffers last year, Google's second largest revenue source still causes pushback from the online world for…
May 2011 Search Engine Market Share from comScore, Compete, Hitwise
Bing failed to steal any more searches from Google in May 2011, halting eight straight months of search market share growth, according to the…
Father’s Day 2011 Google Logo: A Tie for Dads
Happy Father's Day to Dads everywhere! Just as it has done since 2000, Google has posted a special logo for that special third Sunday…
Mesh Gets a Release Timeline for Second Life
As mentioned recently, things have been busy down at Linden Lab. While search is scheduled to be revamped, the other big news, announced on…
Google Maps API Allows Street View in Grand Theft Auto’s Liberty City
Google's various APIs are designed to allow coders to run amok (in a good way) with Google resources. That's certainly been demonstrated with the…
Facebook Marketing Tactics: 3 Ways of Pinpointing Your Audience
At SES Toronto, Marty Weintraub identified three classes of Facebook targeting tactics that every social media marketer ought to have at their disposal. Literal,…
Keywords Forensics: Research Search Terms That Others Miss
There is a crucial difference between keyword research and the keyword forensics taught by John Alexander at SES Toronto. Keyword forensics surveys keyphrases as…
Facebook Ranking Factors: How to Gain an Edge in the News Feed
On Facebook, visibility is key, which means making sure your posts appear at the top of everyone's news feed. Here's an overview of the…
8 Tips to Avoid Social Media Disaster
Amber Mac's Keynote at SES Toronto 2011 was almost renamed "How to Avoid Weinergate" in light of the recent social media scandal named after…
Boost Your CTR With These 5 PPC Ad Copy Strategies
Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it can be…
SEO Your Website For Foreign Market Acquisition
How can a U.S. company expand its presence in an English-speaking foreign markets? An overview of the pros and cons from an SEO and…
Local Search: Who Should Tell You Where To Eat Tonight?
It's time to re-imagine local search. This next generation search will be highly impacted by the two leading trends of the last few years:…
Irish Hotel Takes Google to Court for Search Suggestion
Google Autocomplete faces a new legal battle from the Irish hotel Ballymascanlon, whose name pulls up a Google auto-suggest that implies the company is…
China Blocks Google Searches for Zengcheng Protests
As the information age has gained momentum, so have the restrictions of the Chinese government. Most recently, China blocked any Chinese search for terms…
Google Maps Adds “My Places”: An Accidental Gift to Stalkers?
Google has added a new feature to Google Maps that lets users quickly access locations they rated, starred, or saved in Google Maps. However,…
Google Chromebook Makes It to the Wild
Google's Chromebook is finally a real, live, (metaphorically) breathing thing. Several models with varying prices are available, and initial reviews have started coming back.…
4 Steps to Measure Social Media ROI with Google Analytics
A new feature in Google Analytics, combined with some customization to your Google Analytics tracking and diligent work on the part of your social…
Mining the Right Keyword Mix for Successful SEM Campaigns
Some recommendations on how to get started amassing and expanding a keyword list to develop a successful and profitable paid search marketing campaign, plus…