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How to Use Google Analytics Campaign Reports
Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign…
Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act
The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to conversion. Here's…
gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data
SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brand’s audience is having…
Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9…
3 Ways SEMrush Can Make SEO More Effective
Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help…
3 Ways Context Clues Reveal a Powerful Paid Search Opportunity
Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're…
Link Building in 2014 is All About Building Your Brand & Reputation
Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has been unrelenting.…
Google Places Updates Quality Guidelines to Include Business Descriptor
Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business name that…
Facebook Gives Advertisers More Targeting Options
Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which…
How to Find Keyword Conversions by URL Using Google Webmaster Tools
Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a…