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PPC

Stimulate Your Search Marketing Creativity With the Random Input Technique

Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you've…

By Howard Jacobson · 21 Feb 2014

Analytics

Google+ Pages Dashboards Now Link to Google Analytics

If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your…

By Thom Craver · 21 Feb 2014

Content

Top 10 Tips on Writing Top 10 Lists

Nearly everyone loves top 10 lists. Whether it's the most beautiful celebrities, the world's richest people, or important features you need to know about…

By Amanda DiSilvestro · 21 Feb 2014

Local

5 New Features of the New Google Maps

If you've used Google Maps lately, you've probably noticed a new feature here or a slight change there. Well, now Google is rolling out…

By Kayla Minguez · 20 Feb 2014

PPC

Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories…

By Jessica Lee · 20 Feb 2014

SEO

Matt Cutts: Excluding Links From Google’s Algorithm Would Make Search Results Worse

Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would Google really…

By Jennifer Slegg · 20 Feb 2014

Social

Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

A new report by Marin Software says that 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend…

By Jessica Lee · 20 Feb 2014

SEO

Link Building on a Budget

Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over…

By Dave Davies · 20 Feb 2014

Content

SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a…

By Brad Miller · 20 Feb 2014

PPC

Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous…

By Joseph Kerschbaum · 20 Feb 2014