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Google Penalizes Social Video Advertising Site Virool
Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a high number…
Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them
Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game, with…
Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?
After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now…
Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results
If you aren't upping your content game in a big way this year, you're going to struggle. With big brands going all-in with content…
Google PLA Shopping Campaigns Open to All Advertisers
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow…
Bridging the Gap: A Recipe for Enterprise SEO Success in 2014
SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many gaps within…
3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education
Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a…
4 Critical Elements of a Successful Content Marketing Team
The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing…
Google: Here’s How to Make Infinite Scrolling Websites Search-Friendly
Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your content is…
Google Tests Restaurant Menus in “Card” Results
The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its data and…